Description
Print advertisement created by Miami Ad School, United States for Victoria's Secret, within the category: Fashion.
Reveal Erin's secret
Victoria's Secret
Sexier than skin
Similar. It's just that in 2009 we didn't yet have QR codes, did we?
http://adsoftheworld.com/media/online/axe_daynight_sms
nice...go sell that to Cybernanny though, they are about to debut their mobile version
Works in a shock ad sort of way - lots of hype, until it Victoria's Secret removes the and gets free publicity. Is it smart enough be a demo from an ad school - no not at all.
Be more creative - let me try. Put a large set of clothed ads up for fictitious companies (maybe even real ones). Include some form of code in all of them e.g. VS hidden somewhere. Develop a cellphone app/page that "removes" the clothes to show the Victoria's Secret lingerie underneath (it only has to recognize the fixed pictures in the ads and substitute them). Now go viral.
Fair enough it was only an attempt - Huub your turn
hah. Cool. I believe this idea is going to be picked up by many...
It's really cool.See this:
http://adsoftheworld.com/media/print/soul_tattoo_piercing_barcode
http://adsoftheworld.com/media/print/office_gentleman_club_undress_code
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