Advertisement
Agency Network: 
Published/Aired: 
August 2011
Like
28
Views
4216
Victoria's Secret:  Erin

Description

Print advertisement created by Miami Ad School, United States for Victoria's Secret, within the category: Fashion.

Caption

Reveal Erin's secret
Victoria's Secret
Sexier than skin

Advertising School: Miami Ad School, New York, USA
Creative: Viktor Angwald
Log in to post comments
atb2005's picture

Similar. It's just that in 2009 we didn't yet have QR codes, did we?
http://adsoftheworld.com/media/online/axe_daynight_sms

atb2005
Activity Score 13557
Ron Burgundy's picture

nice...go sell that to Cybernanny though, they are about to debut their mobile version

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Phics's picture
Phics
Activity Score 93
mr.x's picture

Old idea, but works alot better with a QR code.

mr.x
Activity Score 998
Forsbergs Skola
jackblack's picture

All tech, no bite.

jackblack
Activity Score 2363
Art Director
kleenex's picture

you do not need bite for this.

kleenex
Activity Score 58797
Web Designer/Developer
Bob.C's picture

Works in a shock ad sort of way - lots of hype, until it Victoria's Secret removes the and gets free publicity. Is it smart enough be a demo from an ad school - no not at all.

Be more creative - let me try. Put a large set of clothed ads up for fictitious companies (maybe even real ones). Include some form of code in all of them e.g. VS hidden somewhere. Develop a cellphone app/page that "removes" the clothes to show the Victoria's Secret lingerie underneath (it only has to recognize the fixed pictures in the ads and substitute them). Now go viral.

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Huub's picture

No.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
Bob.C's picture

Fair enough it was only an attempt - Huub your turn

Bob.C
Activity Score 1155
Copywriter at Convince Ltd |

= http://we-convince.com/ =

AlexM's picture

hah. Cool. I believe this idea is going to be picked up by many...

AlexM
Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement