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Find the strength, 4

Campaign
Agency Network: 
Published/Aired: 
July 2011
Like
47
Views
10128
Victim Support:  Find the strength, 4

Description

Print advertisement created by MWO, United Kingdom for Victim Support, within the category: Public Interest, NGO.

Advertising Agency: MWO, London, UK
Art Directors: Steve Williams, Mark Hurst, Jo Webb
Copywriters: Martyn Smith, Natasha Freedman, Jez Cripps
Photographer: Jad Oakes
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ace85le's picture

I love it. Unconventional. But I still prefer a visually striking ad when it comes to domestic violence.

ace85le
Activity Score 3935
Marketing Manager |

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blueturtles's picture

Sagmeister much?

blueturtles
Activity Score 239
Art Director at BBDO
Bob.C's picture

Good series very strong on a difficult topic. Personally I'm glad that they went with the words approach it forces a longer a more focused reaction rather than an immediate hit - given that this is for victim support not only anti-domestic violence i thin its appropriate.

I think that its also worth noting that a lot sufferers of domestic violence don't have clear physical signs, which is sometimes used as an excuse by their abusers.

I'd never heard of Sagmeister before but blueturtles has a very good point about the originality his Lou Reed poser looks like a strong influence> http://wc.vg/iLBPXp

Still the approach works well and borrowing good ideas is never a crime

Bob.C
Activity Score 1157
Copywriter at Convince Ltd |

= http://we-convince.com/ =

Billoughsby's picture

Exactly! -- Sagmeister much? WTF!?

Billoughsby
Activity Score 5154
Art Director |

That's it.

murugesh's picture

not 100%

murugesh
Activity Score 75
creative director
Ron Burgundy's picture

would be better if it was written on her face and not shopped

Ron Burgundy
Activity Score 1630
Art Director at Southern California
dean viii's picture

Seems so done before. And the problem with anti-violence campaigns is that they all tell us something we already know – there's violence and it's bad. Zero insight.

dean viii
Activity Score 1686
Creative Director
kleenex's picture

This one has too much copy....

kleenex
Activity Score 58667
Web Designer/Developer
ValenG's picture
ValenG
Activity Score 58
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