Toilet

Campaign
Agency Network: 
Published/Aired: 
June 2008
Vick:  Toilet

Description

Print advertisement created by Publicis, Brazil for Vick, within the category: Pharmaceutical.

Caption

Sometimes it's better not to use it.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Murilo Melo, Nelson Costa
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Aluízio Accioly
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Highest Rated

Totto's picture

it is not great.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

Prof's picture

Heehee

Prof
Activity Score 1421
Copywriter |

Quite really.

truecopy's picture

Fresh approach, I like this one :)

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

toti's picture

These make me kinda jealous. I wish I thought of it earlier... Great stuff.

toti
Activity Score 35
Copywriter
Totto's picture

it is not great.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

ChuckNorris's picture

You are entitled to have an opinion, but don't say people are wrong for having theirs.

ChuckNorris
Activity Score 832
Creative Director
ChuckNorris's picture

Great stuff!

Do caralho!

ChuckNorris
Activity Score 832
Creative Director
Alistair C.'s picture

it's funny and fresh, but... does it really make the toilet spill over?

Alistair C.
Activity Score 690
Copywriter
Jimmie's picture

Fun and... fresh.

Jimmie
Activity Score 127

"Why go on living when we can bury you for $49.50?" (Once Upon A Time In America)

Davosk's picture

Really good.

Davosk
Activity Score 4801
Art Director
poojagadodia's picture

http://www.WATGame.com
hehehehe goodone

poojagadodia
Activity Score 192
Olafski001's picture

sooooo simple
sooooo good

Olafski001
Activity Score 1183
Copywriter |
lishoyg's picture

bad but gooooooood

lishoyg
Activity Score 73
Art Director at Art Director
JAGGY's picture

And I thought India is dirty! Brazil is worse. Moreover sweeper's happy facial expression suggests that he is working with one of the well off toilets in the country.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Bárbara Guilherme's picture

don't think that Brazil is awful because the ad. The agency really overdo it!

Bárbara Guilherme
Activity Score 38
chayie's picture

Very good concept.

chayie
Activity Score 75
ad-india advertisers, Kerala
k-rocka's picture

Funny, but where is the product benefit? It sounds like they're trying to talk the viewer out of buying the product.

k-rocka
Activity Score 426
Graphic Designer
ricklongo's picture

The benefit is clear enough: Vick helps you breathe. I think it's a very fresh approach.

ricklongo
Activity Score 1232
lauke's picture

Very good.

lauke
Activity Score 112
Art Director
u z u m's picture

gostei pra cara&?#.
Tem algum chato por aí pra reclamar, pra falar que é idéia velha, que é igual a num se o quê.

u z u m
Activity Score 69
Art Director
SandMan69's picture

I don't know about you guys, but when I'm congested I tend to breath through my mouth, and seeing as smell is just particles in the air......do I need to continue?

Makes me think of bad tastes and germs going in my mouth. Not very appealing.

Interesting take on the subject, but not a winner for me.

"readthiswhileIstareatyourtits"

SandMan69
Activity Score 3818
Art Director |

Doin' it for the points

marco's picture

I think it's great!! You can almost smell the turd floater just looking at the photo. I like the campaign as
they're all bad smells we've experienced and yeeeep I don't want to to smell them would rather my nose be blocked,
nice insight!!

marco
Activity Score 118
Other
getconnected2001's picture

Gud gud gud!

getconnected2001
Activity Score 977
Art Director at New Delhi
Age's picture
Age
Activity Score 72
liveinaday's picture

like this one.

liveinaday
Activity Score 61
Bangkok University
prologue's picture

So Cool~~

Good!!!

prologue
Activity Score 8
Graphic Designer at Pusan National University
gracey's picture

hahahah

gracey
Activity Score 100
Other
McBain5000's picture

hee hee, finally a great ad!

McBain5000
Activity Score 115
n/a
LeeMoh's picture

“Bloody negative! Either you are kidding, drunk or you have an offer in had!”
Imagining that I propose such a good idea to my boss!

LeeMoh
Activity Score 420
salvarredy's picture

nice pics

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

phoamcor's picture

NICE!

phoamcor
Activity Score 1282
MJ05's picture

PHOTOWORST

MJ05
Activity Score 88
garnier bbdo |

MJ

capywriter's picture

Best of 3

capywriter
Activity Score 5453
Copywriter at Freelance
mikepants2005's picture

Nice fresh approch!

mikepants2005
Activity Score 500
Copywriter
bhangbhang's picture

Great ad

bhangbhang
Activity Score 44
Creative Director
bondagenikkole's picture

Am i the only one that kinda finds this racist?

bondagenikkole
Activity Score 32
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