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Knockout, Guy, 2

Campaign
Agency Network: 
Published/Aired: 
July 2011
Vick:  Knockout, Guy, 2

Description

Print advertisement created by Publicis, Brazil for Vick, within the category: Health.

Caption

Don't let the flu knock you out

Advertising Agency: Publicis, Sao Paulo Country Brazil
Creative Directors: Hugo Rodrigues, Tony Goes
Art Directors: Antonio Cattuzzo, Luis Gatti, Sidney Araujo
Copywriter: Vladmir Brown
Photographer: Marcus Hausser
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Highest Rated

morse's picture

I quite like this ad. Nice visual.

morse
Activity Score 18159
Art Director |

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HTG¡'s picture

Will using Vick's give me an "O face" or will it try to prevent one?

HTG¡
Activity Score 38
Art Director at my head
Vitor Maciel's picture

excellent idea!

Vitor Maciel
Activity Score 2
Troll's picture

Wow it must be good to warrant people signing up just to comment on how awesome it is.

Troll
Activity Score 678
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Roger Keynes's picture

Bam! :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

atb2005's picture

Rubbish.

atb2005
Activity Score 13557
jrouxel's picture
jrouxel
Activity Score 59
Creative Director at Montreal |

Co-Creative Director and art director @BCP

morse's picture

That's not the same at all.

morse
Activity Score 18159
Art Director |

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Fera Groove's picture

jrouxel you are full of shit. This is bullshit.

Nice campaign.

Fera Groove
Activity Score 205
Art Director
jinfan102's picture

o.O ... They are similar, in "some" way. But definitely not the same idea!
Where did you see the "done to death" part?!

However, I'm not a big fan of this campaign anyway :/
Seen it multiple times already, in different ads, different concepts, they are not the same, but I feel like I've seen it for many times. I'd say:"nice visuals, but please try something else???"

jinfan102
Activity Score 160
morse's picture

I quite like this ad. Nice visual.

morse
Activity Score 18159
Art Director |

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ace85le's picture

Doesn't sell much and a bit cliche.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

The JACK's picture

Vicks is not for flu...!!!!!!!!!!!

The JACK
Activity Score 438
Marketing Manager
Roger Keynes's picture

Yeah, but... reminds me a little too much of this JamShop 'Sneeze' viral/tvc from a couple of years ago.

www.youtube.com/watch?v=e2QAGVMlns4

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackblack's picture

How punny can we get here?

jackblack
Activity Score 2363
Art Director
lyt1ne's picture

very nice

lyt1ne
Activity Score 17
Art Director at Brandcelerate
Nike Diesel's picture

Done many times.

Nike Diesel
Activity Score 13718
Art Director
Billoughsby's picture

It's a sock to the jaw!

It's a sneeze!

It's a cough drop ad!

Billoughsby
Activity Score 5154
Art Director |

That's it.

henito's picture

come on! seen this kind of visual for like a hundred times.

and pls admin: get rid of that dfhjkyu girl!!!

henito
Activity Score 560
Copywriter
abake's picture

Sorry, but I don't like this.
It's all about a pun, and on top of that the pun doesn't really work visually.

abake
Activity Score 1262
RMG Connect Colombia
kleenex's picture

solid visual.

kleenex
Activity Score 58793
Web Designer/Developer
Glut's picture

nice and different approach for this category.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
fabiomaia's picture

Knockout! ;)

fabiomaia
Activity Score 25
Copywriter at Ogilvy Action, Rio de Janeiro - Brasil
wilmato's picture

Exellent perception!

wilmato
Activity Score 5
WJC Publicidad e Imagen
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