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Fish

Campaign
Agency Network: 
Published/Aired: 
June 2008
Vick:  Fish

Description

Print advertisement created by Publicis, Brazil for Vick, within the category: Pharmaceutical.

Caption

Sometimes it's better not to use it.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Director: Guilherme Jahara
Art Directors: Murilo Melo, Nelson Costa
Copywriters: Gabriel Sotero, Gustavo Alves
Photographer: Aluízio Accioly
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dasgoodads's picture

Ah yes, the old switcheroo. Very smart idea...those fish look vile.

dasgoodads
Activity Score 101
www.dasgoodads.com |

www.dasgoodads.com

getconnected2001's picture

Good job!

getconnected2001
Activity Score 987
Art Director at New Delhi
B2B's picture

Showing how powerful the product is by not using it. Not bad.

B2B
Activity Score 104
Copywriter
fractalrene's picture

Nice turn.Unexpected.

fractalrene
Activity Score 1504
Copywriter
McBain5000's picture

but i love the smell of skanky fish!

McBain5000
Activity Score 115
n/a
phoamcor's picture

NICE WORK

phoamcor
Activity Score 1284
capywriter's picture

I like the insight, but I doubt very much that someone who sells fish hates the smell of it...

capywriter
Activity Score 5513
Copywriter at Freelance
Guest's picture

Is that you in the picture?

Guest
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