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Pool

Campaign
Agency Network: 
Published/Aired: 
December 2008
Vichy / Apomea:  Pool

Description

Print advertisement created by Jung von Matt, Germany for Vichy, within the category: Health.

Caption

Perfect protection
Now available at apomea.de

Advertising Agency: Jung von Matt / Spree, Germany
Creative Directors: Boris Schwiedrzik, Christian Himmelspach
Text: Jens Daum
Art director: Frederik Hofmann
Art Buying: Marjorie Jorrot
Account Managers: Frank Lotze, Ina Neumann, Christian Krull
Producer: Sven Hannemann
PostProduktion: PX1 Berlin
Client: Sabine Haag, Marketing Manager
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Guest commenter's picture

This is so below the standard foe JVM, sorry guys!

Guest commenter
salamandos's picture

so below the standard, that it got gold at eurobest this year.

salamandos
Activity Score 1947
Art Director
Piet's picture

I already did get the impression Eurobest sucked. Gold? Hah!

Piet
DarkSide's picture

Agree.
If that won Gold, the Festival sucks.
Lame Idea, poor execution.

DarkSide
Activity Score 1066
Other
salamandos's picture

The motive with the kid won gold.
I think it deserved it. Look at the festival results, Eurobest has a good level.

salamandos
Activity Score 1947
Art Director
kiuiczek's picture

Sorry but this kind of advertising you can find in almost all magazines for all cosmetic brands...
nothing creative

kiuiczek
Activity Score 63
Copywriter at EuroRSCG 4D
salamandos's picture

it's about new ideas, right? show me where "in almost all magazines" you can see this idea. it is really simple and astonishing that the product shot is integrated in the
lighting scenery and explains the product benefit in an unseen way.

salamandos
Activity Score 1947
Art Director
control C's picture

totally agreed... nice idea, maybe with a little more art direction... but still... great idea...

control C
Activity Score 108
Copywriter
Scam Detector's picture

This is a nice campaign. Original to have the pack shot interact with the main visual in this way but stop pretending to be the agency that everybody can't stop copying from. Get over it guys.

Scam Detector
Activity Score 1048
General Manager
ivan's picture

I haven't seen such interaction before either. I like the simplicity.

ivan
Creative Director at Ads of the World
Crisp One's picture

agreed

Crisp One
Activity Score 2005
Other at New York
Olafski001's picture

it makes you look straight at the brand
me likes

Olafski001
Activity Score 1193
Copywriter |
Guest commenter's picture

i like the campaign because its in eurobest 2008

Guest commenter
iT-iS-i's picture

Seems a bit too obvious, guess that's what makes it, I would have reworked the executions though, seems like all of them have some kind of water source in them, therefore giving them a very matte feel.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture

Oh look, it's the paranoids of the ad industry.

Nice campaign, guys, but not that special, sorry. And certainly not worth the frenzy of copy protection. If you dont want your work "mishandled" or "abused", dont submit. It's really that simple.

BTW: control-shift-3.

--------------------------

No, I am not a media buyer.

SeanMartin
STRTLRS's picture

I prefer Command-shift-4, that way I can crop to the ad itself and steal it.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

ivan's picture

They meant is as a joke. I guess the tone of the copy is a bit too serious, but they meant no harm I think.

ivan
Creative Director at Ads of the World
SeanMartin's picture

If indeed this is a joke, Ivan, it's not very funny, and they might want to rethink it before using it again.

--------------------------

No, I am not a media buyer.

SeanMartin
corre's picture

I like the idea because of its simplicity, although I like the second one, the one with the kid, most. When I see kids in cosmetics ads it always makes me feel that using their chemical wouldn't give me skin cancer as fast as the products that don't have kids in their ads. Just a gut feeling.

corre
Activity Score 196
scarfinati's picture

“This is so below the standard foe JVM, sorry guys!”

show us one of yours thats better.

And this is a great ad. Gives me the benefit in a memorable way...

scarfinati
Activity Score 843
Art Director
theanc's picture

The real thing about this is the interaction between the packshot and the sun. But as a visual it's far from being outstanding. It looks like other ads that use this shadow reference as the main idea which makes this one a bit common.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Scam Detector's picture

What are you talking about? What other ads? In this series?

Scam Detector
Activity Score 1048
General Manager
salamandos's picture

really nice ad!

salamandos
Activity Score 1947
Art Director
Guest commenter's picture

reminds me somehow on that student work http://newcreatives.com/work/1175695241/1190039310.jpg

Guest commenter
iT-iS-i's picture

you're right, its the f'n same thing. shame.

:: Choose your words wisely or I'll stab you with a point of view ::

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

salamandos's picture

How can this be the same? Sorry..

salamandos
Activity Score 1947
Art Director
Guest commenter's picture

reminds me somehow on that student work http://newcreatives.com/work/1175695241/1190039310.jpg

Guest commenter
werbefuzzi35's picture

Nice work. Yeap, reminds me of that student work too...

werbefuzzi35
Activity Score 97
Art Director
elnietodeNicho's picture
elnietodeNicho
Activity Score 361
Copywriter at euro rscg beker
matks's picture

Very kinda. The tree shadow in the student work above is close, yet still not the same. But this one? The only thing it has in common is using a packshot to interact with the picture. But this alone doesn't make the JVM work "done or seen before".

matks
Activity Score 482
Advertising
Guest commenter's picture

"Now available at apomea.de"
if even apomea is a client...
classic JVM

winning awards doesn't mean shit if people don't respect the work.

Also classic JVM is finding something online.
steal it from the artist.
put a logo on it and win! win! win!

Guest commenter
DGCS's picture

Good, not gold.

DGCS
Activity Score 410
Art Director
izmild's picture

good but standard...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

ninjak's picture

nice product placement. i like it.

ninjak
Activity Score 76
ackattak's picture

Works for me.

ackattak
Activity Score 396
Copywriter
Guest commenter's picture

CANNES GRAND PRIX!!!!!!!!! =)
Klasse, Jungs!!!!!!! GEIL GEIL GEIL

Guest commenter
Scam Detector's picture

What are you on? Can I have some?

Scam Detector
Activity Score 1048
General Manager
Pietro's picture

He;s on JvM.

Pietro
Guest commenter's picture

terrible! No appeal whatsoever!

Guest commenter
Guest's picture

Boring!

Guest
Guest's picture

Sells the brand instantly. Love it.

Guest
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