Agency Network: 
December 2008
Vichy / Apomea:  Beach


Print advertisement created by Jung von Matt, Germany for Vichy, within the category: Health.


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Advertising Agency: Jung von Matt / Spree, Germany
Creative Directors: Boris Schwiedrzik, Christian Himmelspach
Text: Jens Daum
Art director: Frederik Hofmann
Art Buying: Marjorie Jorrot
Account Managers: Frank Lotze, Ina Neumann, Christian Krull
Producer: Sven Hannemann
PostProduktion: PX1 Berlin
Client: Sabine Haag, Marketing Manager
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Guest commenter's picture

reminds me somehow on this student work

Guest commenter
Guest commenter's picture

simpler the clearer, no head cracking business

Guest commenter
Guest commenter's picture

Super! I like it! Very simple.....

Guest commenter
Guest commenter's picture

reminds me somehow on this student work

Guest commenter
Piet's picture

Remins me of numerous campaigns. Like an Indian Coca Cola campaign. But not for Vichy. I do not think they have run this campaign more than once in an obscure magazine.

salamandos's picture

only a little bit..
and what makes this ad nice are the remaining 90%.
i don't think they were inspired by the student work.

Activity Score 1947
Art Director
krautland's picture

that's quite nice.

Activity Score 3212
Art Director at erm... no calls please.
sneakyhands's picture

good work - simple, clear, and i like the blues they used. plus, i like that it's a hand pump instead of one that uses a propellant.

Activity Score 1857
Piet's picture

Does that thing move along with you? Or will you be in the sun a few steps further?

DGCS's picture

Good, not gold.

Activity Score 410
Art Director
cmotan's picture


Activity Score 189
Art Director at
Piet's picture

Or not. Maybe the judges have read some of the comments. But probably yes. Jury's tend to copy each other.

salamandos's picture

>Maybe the judges have read some of the comments.

Very funny. Which comment would possibly change the jurys mind?

Activity Score 1947
Art Director
AdvMan's picture

Simply İdea but something is missing on edit

İyi Reklam, Kötü Reklam

Activity Score 299 |

Debasis Mata's picture

Striking thought! Make me to think about any thing because nothing is in closing stages.

Debasis Mata
kiuiczek's picture

Weak... it was so many times... it is nice but not for award

Activity Score 63
Copywriter at EuroRSCG 4D
Guest commenter's picture

good good and good

Guest commenter
missed my turn's picture

Boom. These are simple and sick.

missed my turn
Activity Score 426
pieter1's picture

Is this new, fresh, original? Or similar to other campaigns, bit boring and could have been done on 1970? I would go for the latter.

Guest commenter's picture

Its very nice

Guest commenter
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