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Zeca Afonso

Campaign
Agency Network: 
Published/Aired: 
May 2014
Viarco:  Zeca Afonso

Description

Print advertisement created by MSTF, Portugal for Viarco, within the category: Office Equipment.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Executive Creative Directors: Susana Sequeira, Lourenço Thomaz
Creative Director / Art Director: Daniel Palma
Copywriter: Sara Couto
Illustrator: Ricardo Figueira
Account Executive: Duarte Azevedo
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Highest Rated

vasco pamplona's picture

another important thing to refer is who are the persons on the draws.
This guy was Zeca Afonso, the most important songwriter and singer before and during the revolution period.
His version of The song Grandola Vila Morena, was broadcast on the Portuguese radio station Rádio Renascença as a signal to start the revolution that overthrew the authoritarian government of Marcello Caetano; it thus became commonly associated with the Carnation Revolution and the beginning of democratic rule in Portugal.
Thank you Zeca.

vasco pamplona
Activity Score 2
fredericoroberto's picture

Explanation needed before some haters start their thing: during the Portuguese dictatorship, the censorship was referred as the blue pencil, due to that object being used by the state police in every bit of media comms, art, etc. In this campaign, several known faces of the portuguese revolution are depicted exactly using a blue pencil to create a new era.

fredericoroberto
Activity Score 7
Creative Director at Jam |

DO EPIC SHIT

damnson's picture

Thanks.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

vasco pamplona's picture

another important thing to refer is who are the persons on the draws.
This guy was Zeca Afonso, the most important songwriter and singer before and during the revolution period.
His version of The song Grandola Vila Morena, was broadcast on the Portuguese radio station Rádio Renascença as a signal to start the revolution that overthrew the authoritarian government of Marcello Caetano; it thus became commonly associated with the Carnation Revolution and the beginning of democratic rule in Portugal.
Thank you Zeca.

vasco pamplona
Activity Score 2
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