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France

Campaign
Agency Network: 
Published/Aired: 
April 2011
Viaje Mais:  France

Description

Print advertisement created by Longplay, Brazil for Viaje Mais, within the category: Media.

Caption

Get to know the world like no one else

Advertising Agency: LP360 Brazil
Creative Director: Fernando Luna
Art Director: Alexandre Lage
Copywriter: Marcel Petroff
Photographer: Pict Studio
Retouch: Pict Studio
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CommandZ's picture

Kind of heavy handed with the styling on the girl. I mean do we really need the beret to show she's a local? Forced and cliche.

CommandZ
Activity Score 2515
Creative Director
liny_77's picture

copy!

liny_77
Activity Score 206
Creative Director
cracker66's picture

d-d-d-d-done

cracker66
Activity Score 163
Copywriter
cracker66's picture
cracker66
Activity Score 163
Copywriter
atb2005's picture

I don't have a problem with the beret. I do with the painting and the palette, however. They seem to have been photoshopped in. The shadows look fake too. These are small cavils though. I still like the campaign. It looks polished unlike the Land Rover's one.

atb2005
Activity Score 13557
Anji's picture

He should hold the magazine in his hands. And, yeah, french girls look more like models from Etam's catalogue...But I like it anyway ;)

Anji
Activity Score 8
JeffP's picture

She should have a baguette under her arm and a bottle of red wine in the hand. Painting is so 1800'

JeffP
Activity Score 810
Marketing Manager at TomTom
jipei's picture

She is in front of Louvres Museum, this is why the ad does make more sense.

jipei
Activity Score 78
Copywriter
zouz08's picture

fucking cliché of france. it makes me sick! painting, beret... come on...

zouz08
Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:
www.fredandnico.com

Billoughsby's picture

I think I'm gonna skip the three minute hate today.

Fact is, I like this series. The warmth of the photography and gentle little joke sells me on this.

Billoughsby
Activity Score 5154
Art Director |

That's it.

liny_77's picture

The idea is old, sorry guys.

liny_77
Activity Score 206
Creative Director
attaboy's picture

Lose the girl altogether and replace her with an older man sitting in front of an easel.

attaboy
Activity Score 4
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