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Agency Network: 
Published/Aired: 
November 2009
Viagra Print Ad -  Wood

Description

Print advertisement created by TBWA, Finland for Viagra, within the category: Health.

Advertising Agency: TBWA\PHS, Helsinki, Finland
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrator: Elisa Konttinen
Photographer: Kimmo Virtanen
Post-production: Fake Graphics
Art buyer: Kirsi Pärni
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Highest Rated

nspad's picture

Suggestions? I think it's nicely done.

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
CrackerJackFlash's picture

Ha, he's got wood.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Axl's picture

Like Tony Woodcock

Axl
Activity Score 266
Paris
Mandark's picture

he does have wood. that is for sure. i don't know why but the image gives me an impression of cartoonish finish. like the woman has been photoshopped in the picture in post production....

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

V's picture

lighting maybe?

V
Activity Score 76
Marketing Manager
shitmonk's picture

that woman is "M" of james bond

shitmonk
Activity Score 465
kagzmainah's picture

THANK YOU!!!
was really looking for the name to go with the face!

kagzmainah
Activity Score 631
Graphic Designer
morse's picture

Hehe, very funny!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Brain-Art's picture

Would've worked perfect for an energy drink but not the best for Viagra i think

Brain-Art
Activity Score 1101
Graphic Designer
keithstoeckeler's picture

I think a lot of Viagra ads are horrible. Tough thing to advertise. This I like. It's clever.

keithstoeckeler
Activity Score 425
Elmārs Ārnieks's picture

so simple. I love it

Elmārs Ārnieks
Activity Score 840
home study |

Life is a joke. Laugh.

paumarques's picture

jjaaaaaaajajaj!!!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

thedesignaddict's picture

Best I've seen for Viagra. Fantastic photo. Kudos to the photographer and post people.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Wadih A3's picture

very good ad... FOR RED BULL!!!!

What? oh it's for Viagra??? really?

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
monsieurange's picture

This is a good one.

monsieurange
Activity Score 520
Creative Director
manish007's picture

can be more creative

manish007
Activity Score 4
nspad's picture

Suggestions? I think it's nicely done.

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
Tommy G.'s picture

thumbs up

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
DanielSoares's picture

really good one. look at the the relaxing position of the man. an old guy would never be so confident to handle so much wood.
thank god there is viagra :)

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
guzman conde's picture

Muy bueno

guzman conde
Activity Score 2
Art Director
badvertising's picture

Nicely done. Don't really understand the comments about an energy drink, since when does an energy drink give you wood?

badvertising
Activity Score 66
Copywriter at Y&R San Francisco
Tero Ylitalo's picture

Simply superb. I guess the energy drink -comments refer to old man's strength to literally carry so much wood into his house... They just don't quite get it. This is very clever thinking, although it might be too clever since it's only understandable iif you are fluent enough in English.

Now I might underestimate the target audience with my last comment... ;)

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Wordnerd's picture

i don't get all the cheering. it's a pun. the same one as here btw:
http://adsoftheworld.com/media/tv/ann_summers_wood

Wordnerd
Activity Score 6692
Copywriter
pdhansson's picture

It's not, this is a Finnish ad and I doubt "wood" has the same meaning in Finnish as in English. The obvious interpretation is that he intends to keep that fire roaring for very long...

pdhansson
Activity Score 19
Art Director
Wordnerd's picture

hey you're right! i had this wood pun in my head, and didn't think of that. that's not bad at all.

Thanks

Wordnerd
Activity Score 6692
Copywriter
Tero Ylitalo's picture

Wordnerd,

it's not about new ideas anymore as we all know very well. It'sall about adapting, it's all about connecting and using old ideas in a new and fresh way in different contexts. Ann Summers' spot is great, but so is this one - it still manages to be different and new.

And yet, you've seen the Ann Summers' flic. But how many people of the target audience have seen it, and would make the connection and call it a steal?

Tero Ylitalo
Activity Score 628
Planner at Zeeland
Wordnerd's picture

i didn't call it a steal. i just don't get why this is supposed to be good. you know the viagra campaign with the old women falling asleep at work because of their horny husbands? that was an insightful and elegant way for that message.

for me, this is a big step backwards.

Wordnerd
Activity Score 6692
Copywriter
samvel's picture

this's logo look like the soap.

samvel
Activity Score 13
Graphic Designer at china
jayesh_chill's picture

Could someone please explain?

jayesh_chill
Activity Score 71
Mumbai
mosho's picture

OK GUYZ
i have another explainatoin for the ad
the guy collects all these wood for another reason .. it is to stay with her making love for alooong time without having to go out of bed getting another wood for the heater
that idea comes to my mind when i first looked at it
some one slap me if am not paying attention :D

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

shabrawyz's picture

I'm with Mosho123, This is the 1st concept that poped up in my head..it's not about collecting wood or hardness or sumthing..it's all about time..

"THE OLD MAN IS SO READY FOR A VERY LONG LONG LONG TIME"

thanks mosho..no need for the slap :D

shabrawyz
Activity Score 2
Photographer at Art & Design Academy
shrikant's picture

Yup, it's gonna be a l-o-o-o-o-o-o-o-n-g winter, for sure! :D

shrikant
Activity Score 8
Copywriter |

Regards,
Shri.
~~~~~~~~~~~
There are only two kinds of people in this world: the winners and the losers. I am born-2-win...
~~~~~~~~~~~

advertising ninja's picture

so finnish has the same expression about wood.

its funny. not really impressive.

the woman looks like a slimmer judy dench.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
R3D1N's picture

bueno

R3D1N
Activity Score 35
Copywriter at TBWA ECUADOR
ThatsRightSon's picture

"Dear god, how are you going to clean this up!"

ThatsRightSon
Activity Score 10
rohit_bharati's picture

Great execution.

rohit_bharati
Activity Score 75
Mumbai
faiziart's picture

mosho123 i agree with him! that idea is but amazing at all

faiziart
Activity Score 54
Graphic Designer at Multizone media
Corbeen's picture

very good one!

Corbeen
Activity Score 1093
second_creator's picture

too wood:)

second_creator
Activity Score 754
Copywriter |

copywriter

rajat chauhan's picture

i think tis idea of burning the desire of fire wd woods comparison wd viegra is quite working means meaningful

rajat chauhan
Activity Score 8
Marketing Manager at student/ibmr-ahmedabad(india)
bobby666's picture

great one. got my brains erected.

bobby666
Activity Score 1460
RMG Connect, India
Hiperion's picture

hehehehehehehehehhehehhehehe.....

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
atb2005's picture

You can create a whole blog dedicated to just Viagra campaigns! Love this one. The metaphor is spot on and rollickingly funny.

atb2005
Activity Score 13557
makelogobigger's picture

heheheheh WOOOOOOOD

makelogobigger
Activity Score 470
Copywriter
Guest's picture

Visual pun...

I think this is rubbish...

Guest
Guest's picture

This is wooderful.

Guest
Guest's picture

NICE. I'm jealous. Very good job fellows.

Guest
Girlfireice's picture

nice.. the little blue pill's got wood

Girlfireice
Activity Score 254
Copywriter at Trainee
getrich_gg's picture

does it means that he got all that wood to make like a whole year nights warm?

getrich_gg
Activity Score 50
Graphic Designer at graphic designer in an advertising company
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