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Mountain, 4

Campaign
Agency Network: 
Published/Aired: 
October 2014
Viagra:  Mountain, 4

Description

Print advertisement created by DDB, Egypt for Viagra, within the category: Pharmaceutical.

Advertising Agency: DDB, Cairo, Egypt
Creative Director: Bassem Sabry
Art Directors / Photographers: Smash Khaled, Bassem Sabry
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halaby87's picture

Basic thinking good

halaby87
Activity Score 10420
EdgarArce's picture
EdgarArce
Activity Score 2
Luan Almeida's picture

"stolen" is a bad word. and i don't think is the same.

Luan Almeida
Activity Score 87
Art Director
Setinho's picture

No, it's different.

Setinho
Activity Score 306
General Manager
janaka illangarathne's picture

Simple And Creative ... Great Work

janaka illangarathne
Activity Score 247
Art Director
@minas_mars's picture

Like the idea but I think the pill ruins the visual. Feels forced with the pill in it.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

You still need the logo somewhere in the ad.

kleenex
Activity Score 58173
Web Designer/Developer
@minas_mars's picture

I think using the logo would have been better than placing the product in this random landscape.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

Temple's picture

Very obvious, very basic. Viagra's agencies worldwide have produced landmark ads with sophistication and wit, so be careful to whom you are comparing with.

Temple
Activity Score 11341
Creative Director
bobafett's picture

just not good, actually is pretty basic in the bad way and also not a pfizer style.

bobafett
Activity Score 2322
Chief Creative Officer
Dzsoi's picture

I agree with Temple and I am pretty sure no client would approve this (without even a tiny little "Viagra" somewhere).

Dzsoi
Activity Score 8609
Copywriter
glargmonster's picture

this ad is like sand in my vagina... not good.

glargmonster
Activity Score 178
Copywriter
Dr. Cornelius Jenkins's picture

Seriously? When did AOTW become a student showcase?

Dr. Cornelius J...
Activity Score 19
Copywriter at Freelance
Wordsmith91's picture

Hahahaha, first idea. But it made me laugh.

Wordsmith91
Activity Score 106
Copywriter |

Dreamer. Realist. Critic.

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