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Diva

Campaign
Agency Network: 
Published/Aired: 
March 2010
VH1:  Diva

Description

Global Chief Creative Officer, Tony Granger
Executive Creative Director, Latin America: Guillermo Vega

Print advertisement created by Y&R, United States for VH1, within the category: Media.

Caption

The wonderful world of VH1

Advertising Agency: Young & Rubicam New York, USA
Executive Creative Directors New York: Ian Reichenthal, Scott Vitrone
Creative Directors: Menno Kluin, Icaro Doria
Art Director: Alexander Nowak
Copywriter: Feliks Richter
Designer / Typographer: Mihail Aleksandrov
Illustrator: Eamo
Art Buyers: Bill Gastinger, Helen O'Neill
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Highest Rated

Rafael Steffen's picture

Amy?

Rafael Steffen
Activity Score 61
CLK Propaganda
talkingisfree's picture

Best piece of a so so campaign. In my opinion.

talkingisfree
Activity Score 2712
Art Director
morse's picture

Yes, this is the best. Amazing campaign.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

LeeHarvey's picture

At first I thought; why illustrations, but now I've seen all three I must admit I like the fresh approach, very nice! And funny too. 8/10

LeeHarvey
Activity Score 3045
Creative Director
Rafael Steffen's picture

Amy?

Rafael Steffen
Activity Score 61
CLK Propaganda
luispiter's picture

cool... very nice

luispiter
Activity Score 2756
comunication
perromalo's picture

i don't get the insight of the campaign. On the other hand, I love the ilustrations. Who dares to contradict the rest ot the comments?

perromalo
Activity Score 429
Creative Director at Mateo&co
atb2005's picture

@perromalo

Each record indicates a stage of a musician's career (from humble beginning to crazy times). Usually by the time artists reach the peak of their career, they start acting all weird. The world of VH1 is wonderful as in "colorful", capturing all these stages. This could also be interpreted, I think, as an ironic commentary on what sells in music: the more outrageous the act, the better.

This is refreshingly different; it's funny and quirky all at once. Good job!

atb2005
Activity Score 13557
www jennyluong com's picture

HAHAHA Awesome!

www jennyluong com
Activity Score 40
www.jluong.carbonmade.com / bos.ca
rajesh_keyaar's picture

Color full music

rajesh_keyaar
Activity Score 236
whatthefudge's picture

VH1 – Amy Winehouse: 1-0.

whatthefudge
Activity Score 1266
raulbanderas's picture

ahahahaha this one is very good

raulbanderas
Activity Score 357
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