Lumberjack

Campaign
Agency Network: 
Published/Aired: 
July 2010
Vextini:  Lumberjack

Description

You can print this press ads and visit the site for the experience the campaign:
http://www.vextini.ca/whathappened/

Editorial Panic & Bob, Toronto

Print advertisement created by Bos, Canada for Vextini, within the category: Alcoholic Drinks.

Caption

Mix less. Miss less.
Never miss a moment with Vextini, the new ready-to-pour vodka martini.

Advertising Agency: Bos, Toronto, Canada
Co-Creative Director: Chad Borlase
Co-Creative Director: Gary Watson
Art Director: Neil Domingues
Copywriter: Mith Das
Account Manager: Carly Sutherland
Digital Production: Lollipop, Toronto
Creative Director: Michael Gramlow
Executive Producer: Amanda Loughran
Live Action Producer: Dani Tedesco
Developer: Tim Scollick
Director: Matt Barnes, Westside Studio, Toronto
Music & Sound Design: Brad Nelson, Company X Audio, Toronto
Producer: Hamish McEwan, Company X Audio
Editor: Matthew Kett
Post Production: Andrew Hobbs, Amigo, Toronto
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vidya.shankaran's picture

so lost

vidya.shankaran
Activity Score 724
FourT6and2's picture

I think it's a QR Code. You use your phone to see what's going on.

EDIT: Actually, you hold up the ad to your webcam and it shows you what's happening on your computer.

FourT6and2
Activity Score 216
Student
Guest's picture

cool!

Guest
CommandZ's picture

Yes it's called Augmented Reality. The tactic doesn't help their case here.

CommandZ
Activity Score 2515
Creative Director
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