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Backseat

Campaign
Agency Network: 
Published/Aired: 
February 2010
Vespa:  Backseat

Description

Print advertisement created by DM9 JaymeSyfu, Philippines for Vespa, within the category: Automotive.

Caption

Be free. Vespa

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Directors: Jerry Hizon, Louie Sotto
Art Director: Miko Quiogue
Copywriter: Ej Galang
Account managers: Junette Laxamana, Isabelle Prollamante
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ek kanya's picture

love it.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

gmint7's picture

might be hard for people to get ..

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

crazy trayzee's picture

i don't get it

crazy trayzee
Activity Score 28
Photographer
silvi's picture

I THINK THE MESSAGE IS. CAR DOESN´T MAKE YOU FREE. MOTO DOES. GET OUT.

silvi
Activity Score 4172
Copywriter
CrackerJackFlash's picture

i do

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

dsklan's picture

nice ad, but actually you see less through a helmet...

dsklan
Activity Score 1926
Art Director at homeshop
sirvan's picture

Yes, but only pussies wear helmets :P

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

dsklan's picture

and thats exactly the target group....a vespa is not a harley;)

dsklan
Activity Score 1926
Art Director at homeshop
WeirdDog's picture

Great.

WeirdDog
Activity Score 209
alejulimaty's picture

i got it only after reading the comments, it´s good

alejulimaty
Activity Score 842
brother buenos aires
brandingworthspreading's picture

Beautiful ad. It leads to create ambient executions as well. They could show how people miss the "real" picture when they can only enjoy as little as what can be seen through a car.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

FeliUmc's picture

this is positioning. i am smiling.

FeliUmc
Activity Score 44
anHiiieeta's picture

huge applaud from me :)

anHiiieeta
Activity Score 328
Art Director
shahidali's picture

i'm not too impressed.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

advocate's picture

a bit cut and paste

advocate
Activity Score 268
Art Director at Philippines
Kateter's picture

I'm pretty sure the same ad was done few years ago for a car. only with rear-view mirror.
the same way of cut-out

Kateter
Activity Score 2029
Copywriter
everartz's picture

i dont get it and i dont want to

everartz
Activity Score 7613
Art Director |

| everartz |

xcreativity's picture

art direction is not amazing.

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

the_guest's picture

Nice insight. If you've ever ridden a bike you'll get it straight immediately. Might be harder to understand if you haven't, though.

the_guest
Activity Score 175
JopyCunior's picture

Love it. Simple and beautiful. And in brief.

JopyCunior
Activity Score 223
Copywriter
mosho's picture

i love it :)

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

perromalo's picture

This simple and nice idea is very well executed. There is no need to show your product. What else can I say.

perromalo
Activity Score 429
Creative Director at Mateo&co
naveedbaloch's picture

Its realy get to hard...

naveedbaloch
Activity Score 24
Graphic Designer
atb2005's picture

Sorry, but this entire campaign is pure rubbish. It is not immediately obvious or very clear what this is about, especially if you don't know Vespa. I agree that sometimes less is more, but in this case less means totally amateurish. Compare this to Saatchi & Saatchi's campaign for Vespa; pure class!

atb2005
Activity Score 13557
Guest's picture

awesome

Guest
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