Shoe

Campaign
Agency Network: 
Published/Aired: 
March 2008
Verizon:  Shoe

Description

Print advertisement created by McCann, United States for Verizon, within the category: Electronics, Technology.

Caption

The Blackberry Pearl is now faster than ever.

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Director: Joyce King Thomas
Group Creative Directors: Sean Bryan, Thomas Murphy
Group Creative Director / Art Director: Benjamin Vendramin
Copywriter: Jesse Potack
Photographer: Giblin and James
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Highest Rated

LeeHarvey's picture

Best comment in ages

LeeHarvey
Activity Score 3045
Creative Director
thirty6chambers's picture

i really hope this didn't seem like a good idea in any of their heads at any point in time.

thirty6chambers
Activity Score 1464
Art Director
Jet Propulsion Lab's picture

But then, we're talking about McCann/NY here.
This proves, yet again, they still McCann't.

Sad.

Jet Propulsion Lab
Activity Score 10679
Copywriter
LeeHarvey's picture

Best comment in ages

LeeHarvey
Activity Score 3045
Creative Director
mandark_123's picture

nice concept......

mandark_123
Activity Score 3017
Tinglow's picture

First Idea + lack of time = This campaign.

Very weak, definitely does not live up to the brand Mccan's goodwill.

Tinglow
Activity Score 614
Chennai |

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It comes just like that!

newfoundheart's picture

great idea!

newfoundheart
Activity Score 77
a dreamer, babay.
topawers's picture

I don't know what scares me most. The fact that this is here, or the fact that there's people who give positive comments on it.

topawers
Activity Score 139
Copywriter
MJ05's picture

I'M DEFINITIVELY SCARE WITH THE FACT IS GIVING POSITIVE COMMENST ON IT!!!!

MJ05
Activity Score 88
garnier bbdo |

MJ

EGGO's picture

Must've been their first idea.

EGGO
Activity Score 354
Other |

You have to hate advertising in order to truly love it.

rebelscum's picture

Client-driven creative for sure. Why post it?

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

babylon's picture

Yucks

babylon
Activity Score 16
Scam Detector's picture

Nowadays the title Creative Director has absolutely no value anymore. If you're not Chief Group Executive Global Creative Director you simply don't count anymore. Sad to see that all those titles are no guarantee for better work.

Scam Detector
Activity Score 1048
General Manager
Wordnerd's picture

this looked like a horribly disfigured leg first! can't get over it, thnx!

Wordnerd
Activity Score 6692
Copywriter
luwieus's picture

i think it is a great idea, but it seems rather confusing because if you look at the billboard for the first time your eye is caught by the finger in the shoe which seems to suggest visually that it is advertising the trainer. However, as you take in the entire ad, then it makes sense. The question is, does it do the job of creating a visual impact in 60 seconds which sells the product being advertised? If it does, then its a successful ad.

luwieus
Activity Score 25
Wordnerd's picture

i don't know if that makes sense.. the blackberry is faster than ever? that's why my thumb is faster than ever? not smooth at all for me

Wordnerd
Activity Score 6692
Copywriter
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