Child not sexual object

Agency Network: 
Published/Aired: 
October 2016
Verdant Zeal: Child not sexual object
Verdant Zeal Print Ad - Child not sexual object

Description

According to the National Population Commission, "One in four girls and one in ten boys are sexually violated before the age 18".

Child sexual abuse has become worrisomely prevalent in our society. Just of recent, the Federal Government of Nigeria, launched the Initiative against the menace. In this light we are sensitising the publics of the effects of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with the child, but instead is taking away the innocence of the child. We want them to understand that such a "play" is not suitable for children.

Print advertisement created by Verdant Zeal, Nigeria for Verdant Zeal, within the categories: Agency Self-Promo, Public Interest, NGO.

Caption

One in four girls and one in ten boys are sexually violated before the age 18.

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Highest Rated

KOLA OMISORE's picture

SETTING THE FLOODLIGHT ON CHILD SEXUAL ABUSE
Child sexual abuse has become worrisomely prevalent in our society. According to the National Population Commission, "One in four girls and one in ten boys are sexually violated before the age 18". Just of recent, the Federal Government of Nigeria, launched an Initiative against the menace. It's now becoming a widespread issue that can be found in every racial and ethnic group. When I think about the people that I have encountered and the heartbreaking stories that they have shared, it is still baffling to me that this is an issue that we feel reluctant to discuss and/or aggressively address. When we look at our community, the predominance of children being sexually abused is somewhat of a problem, because we have attributes of a collectivist culture.

Most people think of adult rape as a crime of great proportion but they are unaware that children are victimized at a much higher rate than adults. It's a unique phenomenon; the dynamics are often very different to that of grown-ups and therefore an abuse of this nature cannot be handled in the same way. Those who molest children look and act just like everyone else. There are people who have or will sexually abuse children in churches, Arabic schoolhouses, playgrounds, and schools.

Every society has its own peculiar problems. It is important that we are aware of the negative consequences we face if we fail to report violence against children as it applies to our neighbourhood. Most communities tend to cover the act either for the "sake" of the victim or for that of the offender. Both the physical and psychological health problems that are associated with sexual abuse in children have been well documented in the scientific papers. In this light, we are sensitizing the publics of the effects of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with the child, but instead is taking away the innocence of the child. We want them to understand that such "play" is not suitable for children.

The point is all violence against children is preventable. We know how to stop it and it’s time to make that a reality. We must make the world safe for our children.

KOLA OMISORE
Activity Score 74
Creative Director at Verdant Zeal |

Omisore Kola, Creative Thinker/Director, Verdant Zeal, Lagos, Nigeria.

RichyGame's picture

Not bad. Flip side of 'child not bride'; could even be a double whammy if the grown ups head is seen as a pregnancy. I guess true photography would be too graphic so this modelling works.

RichyGame
Activity Score 89
KOLA OMISORE's picture

SETTING THE FLOODLIGHT ON CHILD SEXUAL ABUSE
Child sexual abuse has become worrisomely prevalent in our society. According to the National Population Commission, "One in four girls and one in ten boys are sexually violated before the age 18". Just of recent, the Federal Government of Nigeria, launched an Initiative against the menace. It's now becoming a widespread issue that can be found in every racial and ethnic group. When I think about the people that I have encountered and the heartbreaking stories that they have shared, it is still baffling to me that this is an issue that we feel reluctant to discuss and/or aggressively address. When we look at our community, the predominance of children being sexually abused is somewhat of a problem, because we have attributes of a collectivist culture.

Most people think of adult rape as a crime of great proportion but they are unaware that children are victimized at a much higher rate than adults. It's a unique phenomenon; the dynamics are often very different to that of grown-ups and therefore an abuse of this nature cannot be handled in the same way. Those who molest children look and act just like everyone else. There are people who have or will sexually abuse children in churches, Arabic schoolhouses, playgrounds, and schools.

Every society has its own peculiar problems. It is important that we are aware of the negative consequences we face if we fail to report violence against children as it applies to our neighbourhood. Most communities tend to cover the act either for the "sake" of the victim or for that of the offender. Both the physical and psychological health problems that are associated with sexual abuse in children have been well documented in the scientific papers. In this light, we are sensitizing the publics of the effects of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with the child, but instead is taking away the innocence of the child. We want them to understand that such "play" is not suitable for children.

The point is all violence against children is preventable. We know how to stop it and it’s time to make that a reality. We must make the world safe for our children.

KOLA OMISORE
Activity Score 74
Creative Director at Verdant Zeal |

Omisore Kola, Creative Thinker/Director, Verdant Zeal, Lagos, Nigeria.

PJWIZARD's picture

Splendid.
Parents should do in protecting their children. My children are not sexual objects. Thank you Verdant Zeal.

PJWIZARD
Activity Score 17
General Manager
M-adwoman's picture

It's as if her eyes are speaking 'what are you doing about this?' would you just say 'yeah great ad' and forget about it or really go out there and try breaking this trend?

M-adwoman
Activity Score 72
Copywriter at Verdant Zeal Marketing Communication Ltd |

F

KOLA OMISORE's picture

This definitely deserves a global partnership. Its beyond a campaign. Its an initiative.

KOLA OMISORE
Activity Score 74
Creative Director at Verdant Zeal |

Omisore Kola, Creative Thinker/Director, Verdant Zeal, Lagos, Nigeria.

PJWIZARD's picture

I just visited the website of the global organisation, I expected them to have adopted this creative idea.

PJWIZARD
Activity Score 17
General Manager
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