According to the National Population Commission, "One in four girls and one in ten boys are sexually violated before the age 18".
Child sexual abuse has become worrisomely prevalent in our society. Just of recent, the Federal Government of Nigeria, launched the Initiative against the menace. In this light we are sensitising the publics of the effects of sexual abuse which could be unwanted pregnancy and depression amongst a host of others, hence the use of an adult who by his stance should be playing with the child, but instead is taking away the innocence of the child. We want them to understand that such a "play" is not suitable for children.
Print advertisement created by Verdant Zeal, Nigeria for Verdant Zeal, within the categories: Agency Self-Promo, Public Interest, NGO.
Creative Director: Kola’ Omisore
Art Director: Tobiloba Adewumi, Tade Adeyeye
Copywriters: Fola’ Omonijo, Bright Igho
Illustrator: Adesanya John, Dayo Olufowose
Additional credits: Opemipo Kehinde, Joy Obinyan, Nkiru Oguadinma, Dipo Adesida, Ebere Bieni, Tunji Olugbodi