Agency Network: 
December 2007


Print advertisement created by Utopium, Romania for Venezia Cafe, within the category: Recreation, Leisure.


Add some Wifi to your morning.
Free wireless internet hotspot.

Advertising Agency: Utopium, Oradea, Romania
Creative Director / Art Director: Cristian Ungur
Copywriter: Mihai Pop
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capywriter's picture

To me this is the only one that makes some sense... unless there are many people out there drinking wine and sodas at breakfast...

Activity Score 5512
Copywriter at Freelance
Guest commenter's picture

The explanation copy for all says 'morning' but the copy on the ads themselves say 'day' and 'evening'. So they all make sense.

Guest commenter
Wordnerd's picture

no it doesn't. the ad always says, what the copy says. and if not, sometjing is wrong

Activity Score 6692
Guest commenter's picture

what's wrong here is that u and people like u are only into criticize, so they don't take the time to think that it might be a translation mistake. this ad is saying: add some wifi to your morning and the other two ads are saying: to your evening and to your afternoon. i don't even like this campaign but i'm sick of all this frustrated fucks who only know to criticize.

Guest commenter
luispiter's picture
Activity Score 2756
Mandark's picture

so...u can type ( ) [] _ only if u go online?
i'm not saying it's not nice, clean and simple, but...i don't think it's that amazing. plus the coffee is the only one that means morning. put a croisant...or something there...

Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

STRTLRS's picture

ASCII is sooo 1997.

Activity Score 1601
storytellers. |

I think, therefore... yeah.

jsantanaxp's picture



Activity Score 401
Other |


sneakyhands's picture

agreed. these are lame.

Activity Score 1857
Zana Zanelor's picture

You know, you should try also letting us know WHY you think so. Otherwise you're just talking shit.

Zana Zanelor
Activity Score 48
sneakyhands's picture

i was replying to the ascii art comment. what is lame is forcing beverages and wifi together with ascii art. ascii doesn't link well to wifi except that ASCII and 802.11 are both standards used by computers, both for very different things. if more characters were used, it might symbolize a large amount of data going through the air. also, saying that a coffee shop has wifi these days is like saying that a coffee shop has coffee. i can't speak for romania, but where i live wifi is ubiquitous, so it's not really a big deal. hope that clears it up. oh and remember, if this is your work, i was never saying that you're lame.

Activity Score 1857
Zana Zanelor's picture

Beverages and wifi togheter doesn't seem forced to me. The ASCII is a symbol that's instantly recognizable and associated with the internet. "if more characters were used, it might symbolize a large amount of data going through the air" - what? Yes, unfortunately, in Romania a wifi hotspot is still a differentiator (or was last year, because things are changing pretty fast). It's not my work, i'm on the client side of advertising.

Zana Zanelor
Activity Score 48
Cristian Ungur's picture

Ma bucur ca ti-a placut. Ne cunoastem?

Cristian Ungur
Activity Score 22
Creative Director - Utopium Romania
Goblin's picture

Simple and ok

Activity Score 412
Creative Director at I TO NIJE SVE! |


Renan Correa's picture

So easy... its ok, but easy....

Renan Correa
Activity Score 186
Copywriter |


Brisa's picture

I really like it, a lot!

Activity Score 20
Copywiter |


BE MY GUEST's picture

Wi-fi + would be great if the wi-fi repetitive arches is the handle of the coffee cup.

Activity Score 44
Top Of Mind, Los Angeles
nitesh's picture

simply nice... i like splendid simplicity of composition

Rookieoftheyear's picture

This ad is l33t pwn

Activity Score 38
Roger Daly's picture


Roger Daly
Activity Score 355
Johnny Bravo's picture

Gr8! LOL! :)

If you know what i mean...

Johnny Bravo
Cristian Ungur's picture

Thanks! I'll try harder next time.

Cristian Ungur
Activity Score 22
Creative Director - Utopium Romania
Guest commenter's picture

Dude, it's all good. Keep it up!

Guest commenter
Guest commenter's picture

Way to keep it simple. Love it.

Guest commenter
Kateter's picture

extremely lame.

Activity Score 2029
Karolina GB's picture

Clear yet creative. I like em alot.

Karolina GB
Guest's picture

i liked it