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Jet Propulsion Lab's picture

Drunk Dave,
Every now and then, a new guy comes on here and tells you to stop doing what you love the most. Don't you get annoyed by it?

Please allow me to say that I admire wholeheartedly your indefatigable determination to stay plastered. Your unwavering resolve means a lot to us. We can all learn from your example.
So, once again, BOTTOMS UP to you!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Ab_Wahid's picture

nice idea but people will think which company ad is this?as you can see logo is not that much visible.

Ab_Wahid
Activity Score 36
Graphic Designer |

wahid

ivan's picture

You can see huge mini cars. 12 of them. What more branding do you need? ;)

ivan
Activity Score 14
Creative Director at Ads of the World
Dick Huges's picture

ahahahaha. that comment was the worse ever.

Dick Huges
Activity Score 937
Copywriter
nuclearshower's picture

Which side are u? Client??!

nuclearshower
Activity Score 233
Art Director
brain123's picture

Rule #1: The bigger the idea, the smaller the logo. Learn it.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Ab_Wahid's picture

Hi ivan i hope you will give some nice comment on this ad....as i have mentioned what i thought about it...its your chance now..lol

Ab_Wahid
Activity Score 36
Graphic Designer |

wahid

Davosk's picture

Are you nervous he won't because your not sure about your own opinion?

Davosk
Activity Score 4811
Art Director
Black Pencil's picture

Let's Motor = Mini. Just as, Just do it = Yes, you got it.
So no one's going to ponder over the size of the logo.

Black Pencil
Activity Score 50
Copywriter
jennywhx's picture

somehow it make me feel that mini=toy cars.
i don't really get the copy, why "let's motor?".
can't really relate vending machine with car ya..anybody can tell me the relation?

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

Black Pencil's picture

Car advertising takes itself too seriously. And in the past few years Mini with its 'Let's Motor' campaign has put back the pleasure and fun into car advertising and 'driving'.
Let's Motor is not a mere tagline, but a philosophy.
And the vending machine reflects the same fun attitude, and tells you to buy a Mini immediately without much deliberation.

Black Pencil
Activity Score 50
Copywriter
A. J. SMITH's picture

Sure, but as a whole, the copy and ad in this execution doesn't blend together well.

Its a good concept though.

A. J. SMITH
Activity Score 2822
drunk dave's picture

cp&b make a boo-boo. Rubbish. Toy cars, doesn't like a vending machine (where's the glass). Next please.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
brandsurgeon's picture

Dave, stop drinking.

---

brandsurgeon
Activity Score 693
Copywriter |

Most times, worst enemies used to be best friends...

Jet Propulsion Lab's picture

Drunk Dave,
Every now and then, a new guy comes on here and tells you to stop doing what you love the most. Don't you get annoyed by it?

Please allow me to say that I admire wholeheartedly your indefatigable determination to stay plastered. Your unwavering resolve means a lot to us. We can all learn from your example.
So, once again, BOTTOMS UP to you!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Have Heart's picture

Not exactly brilliant.

Have Heart
Activity Score 922
Art Director
coronam's picture

on the contrary- brilliant.

coronam
Activity Score 162
Copywriter
Kay's picture

merit for outdoor

Kay
Activity Score 161
Art Director
Twombl's picture

Brilliant and fun. Award!

Twombl
Activity Score 180
Copywriter
Mr Hughes's picture

Love it!

Mr Hughes
Activity Score 386
Copywriter
chintan ruparel's picture

yes...love it a lot...

finally, amazing stuff on AOTW after really long!!!

this, mercedes, hansaplast, economist. such a relief, phew!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

sutho's picture

Let's motor?????

Let's park.

sutho
Activity Score 92
Creative Director
klek's picture

The copy Let's motor reminds me of motorolla. lol.

http://www.klekdesign.com

klek
Activity Score 58
Web Designer/Developer |

http://www.klek-design.com
now on a new url!!

longshanks's picture

Its a fun concept, pity its a bit of a rip-off though, see 4oD on youtube (current campaign running at the moment)
sorry guys and gals

longshanks
Activity Score 12
Art Director
theartist's picture

LOOKS FAKE...PHOTOSHOPPED!!!!!!!

theartist
Activity Score 30
Art Director
Minimum's picture

O MY GOD!!! WILL YOU ALL QUIT IT! OF COURSE IT IS PHOTOSHOPPED! IF IT IS A CONCEPT!!!!!!!

if not stop whining it is a fake because it still is a concept. You can bitch over it when you can show me concepts that are better than these. Everybody seems to whine their asses of about it 'being done' 'fake' 'photoshopped' But they still are good concepts and ideas. STOP FUCKING WHINING!!!

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

pampero's picture

nice idea but is a good work in photoshop too

pampero
Activity Score 4
Planner
fifthbullet's picture

even when it is out of proportion?

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

Totto's picture

correction.. its bad work in photoshop

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

klaussnow's picture

i can appreciate whats been done for mini as a whole, this one is a bit on the lower end for me though...

i rhyme.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

snowman's picture

scam!

snowman
Activity Score 66
Creative Director
Kay's picture

Scam? So?

Kay
Activity Score 161
Art Director
Rog's picture

Would have been better if the actual car park exit was beneath the billboard.

Otherwise, the vending machine idea is fast becoming a tad commonplace.

A bigger logos? Do we have a client in our midst?

good enough isn't good enough

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

kandi's picture

i kinda agree with you that a real carpark exit on the 1st floor might be better. But it would in real life situation be blocked by traffic and all the jazz, so the payoff line will be even less visible.

kandi
Activity Score 204
Art Director
Ab_Wahid's picture

Thanks Ivan got your point may be bcoz of blur photo so its not that much clear.....Is that job done i mean production or its proposal only?

Ab_Wahid
Activity Score 36
Graphic Designer |

wahid

ivan's picture

I think this was done for real.

ivan
Activity Score 14
Creative Director at Ads of the World
karim27sept's picture

very nice

karim27sept
Activity Score 52
Art Director |

Karim

Seixas's picture

insert 10,000 coins and step of the landing area

Seixas
Activity Score 95
Creative Director |

"What it is. What it was."

Skor's picture

This is nice...

great idea...totally goes with the Mini style...

except, when I first saw the ad, I was expecting it to be the front of a Mini showroom...

Now, that would be cool... with real cars..!!

Skor
Activity Score 208
Copywriter
Thiago Aranha's picture

This was actually done...

Thiago Aranha
Activity Score 121
Copywriter |

Lorem Ipsum dolor sit amet...

leftfield's picture

I wonder what the poor bastards look at behind?

leftfield
Activity Score 165
Production Manager
tom1977's picture

this sucks seen it and bored of that kind of outdoor exec.

tom1977
Activity Score 64
Creative Director
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