Agency Network: 
July 2008
Veja:  Vacation
Veja Print Ad -  Vacation

Also From This Campaign


Print advertisement created by Euro RSCG, Brazil for Veja, within the category: House, Garden.


Do not play with your kids at the vacations, yes that’s dirty.
Veja X-14 is the only one that combines the cleaner power of Veja with active chlorine, removing the mildew and disinfecting deeply.
Less time cleaning, more time for you enjoy the vacations with the kids.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Adriana Guimarães
Copywriter: Paula Chande
Photographer: Geison Genga
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ChuckNorris's picture

I think the line was supposed to be "Not playing with your kids while on vacation. Yes, that's dirty."

Activity Score 834
Creative Director
Dozer's picture

agree with you...

Activity Score 149
cyrusko's picture

good idea but bad execution...

Activity Score 21
john ler's picture

Do you think Eurorscg Worlwide knows about the activities of their agencies in South America?
Cause last week was Colombia, now Brazil... and they're both ruining the fame of the network on AOTW !

john ler
Activity Score 665
Creative Director at Euro RSCG Casablanca, Morocco
Barbz's picture

terrible art direction!

Activity Score 93
Art Director
monotone's picture

I'm pretty sure that the portuguese (and original) version of this is something like "Não brincar com os seus filhos nas férias. Isso sim é sujo"

"Not playing with your kids while on vacation. That's what's dirty [=wrong]"

Activity Score 301
ad/mkt student@ESCS |

I swear I had something cool to put here.

Satria280471's picture

I think it's nice. Still confuse on the line, though.

Activity Score 48
Lecturer/ teacher in multimedia |

Idea is fragile

Frits Harkema's picture

I like the thought behind it. But constructed 10 years ago.

Frits Harkema
Activity Score 713
LTFournier's picture


Activity Score 64
Communication Design Student
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