Description
Print advertisement created by TBWA, Finland for Veikkaus, within the category: Gaming.
Creative Director: Erkko Mannila
Art Directors: Tuukka Tujula, Hermanni Kanerva
Copywriters: Erkko Mannila, Tommy Makinen
Photographer: Antti Viitala
Client Service Director: Teppo Juuvinmaa
Project Manager: Heidi Nieminen
Post Production: Fake Graphics
This is the Portuguese team ? ... don't get the idea?????
Simple ideas are the best !

this is blatantly obvious. the peacock shall resemble their vanity or at least mr. ronaldo, i reckon.
It should have a lot of sense in Finland, because i didn't get it.
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You lucky...you the only that got this ?????? or just to have a new "pencil" ?
good art. south AFRICA animals? didn't get it?
peacock doesnt represent south africa, it represents india.... but i like the art... so what the helll

Wow, ya'll... Football betting = betting who's going to be on the top to win FIFA.
is special, feels important, wants to call attention... is christiano ronaldo (we're animals)

Why there isn't any Finland football player in this campaign? Oh wait they're not in the World Cup...
And Cristiano Ronaldo a Peacock?? FFS, get more creative...PLZ

In french you can say " se pavaner comme un paon"(strut like a peacock). Everybody knows that Ronaldo shows off a little bit.

In french you can say "strut like peacock" and you Christiano. I think it's funny...
In french you can say "strut like peacock" and you know Christiano... I think it's funny...

I think it's because C. Ronaldo looks good just like a peacock.
I think the series tells about the fighting peacock, dogs and meercats in the betting is compared with football players....So it makes sense and cool concept for betting:)

Bad idea...