Veg City, Halloween

November 2007
 Veg City, Halloween
 Veg City, Halloween


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Fresh tomatoes. Fresh ketchup.
At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this, is of course, top secret.

Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock
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scatpack's picture


Seriously. You are selling the fact they carry ketchup??

Activity Score 16
Art Director
SandMan69's picture

"Extra" ketchup. That's where the idea is.

Activity Score 3818
Art Director |

Doin' it for the points

512's picture

all 4 illustrations could be cooler. looks far too polished, clean and 3d-y.

Activity Score 213
mmackinven's picture

I like this one,

I'm working on BK at the moment, get to do some pretty cool stuff with them!

Peow Peow!

Activity Score 1602
Art Director at Freelance |

Guest commenter's picture

Well meat is scarier, but then again, people don't really want to think about where meat comes from now do they?

The Frankenfood reference (GMO) is clever.

Nothing is scarier than The creepy King though.

Guest commenter
Guest's picture

These ads are geneous. My husband came into the room, saw them, and said he wanted to eat at Burger King. There you go - hey captured a male in the 18-35 range. When you are fast food, what sets you apart? The violent death suffered by your tomatoes and full cavity searches and removal of nonfresh onions.

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