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Insomnia

Campaign
Agency Network: 
Published/Aired: 
January 2017
veeva: Insomnia

Description

Print advertisement created by Bob’s Your Uncle, Canada for veeva, within the category: Pharmaceutical.

Caption

Change your perspective. Getting a good night’s rest doesn’t seem so challenging when you’re at peace. Veeva takes an all-natural approach to calming your body
and relaxing your mind so you not only sleep well but also wake up feeling rejuvenated. And you can rest easy because Veeva doesn’t have any side effects.

Advertising Agency: Bob’s Your Uncle, Toronto, Canada
Creative Director: Dorothy McMillan
Art Director: Alek von Felkerzam
Copywriter: Brian Flay
Illustrator: Jessie Bayliss
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Highest Rated

kleenex's picture

I like the font art.

kleenex
Activity Score 58797
Web Designer/Developer
Dzsoi's picture

I think the idea doesn't work with these words.
Instead of "stress", you should write "boss", "presentation", "daugther's boyfriend"... anything that may bother you, anything that can trigger/cause stress, anxiety without this product.
You don't change your perspective on stress but situations, problems.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

I like the font art.

kleenex
Activity Score 58797
Web Designer/Developer
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