Shopping aisle

Campaign
Agency Network: 
Published/Aired: 
June 2008
Veet:  Shopping aisle

Description

Print advertisement created by Euro RSCG, Australia for Veet, within the category: Health.

Caption

Everywhere's a catwalk.

Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Art Director: Brooke Harvey
Copywriter: John Gault
Photographer: Getty Images
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shahid.h's picture

very clean and to the point..good one.

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
Copydog's picture

Cool concept. Like it.

Copydog
Activity Score 129
Copywriter at Copywriter / Publicis, Slovenia
Gilbert Berkam's picture

I like this campaign a lot, but I can't shake the feeling that the supermarket doesn't belong in here. I mean, do we care that the groceries are watching us? In the other two, there's obviously other people doing the staring. This one feels forced. Surely digging around in Getty's archives for another hour would yielded a more suitable photo?

Gilbert Berkam
Activity Score 71
nemesis's picture

There's always people at the supermarket as well.

nemesis
Activity Score 767
Creative Director
dekka's picture

very cool!

dekka
Activity Score 18
Art Director
veroruvioli's picture

i really like them!

veroruvioli
Activity Score 82
ralph's picture

My vote: Brilliant, absolutely brilliant.(Did I mention brilliant, ohh, yes I did...brilliant).

ralph
Activity Score 70
Copywriter
Hossain M Lokman's picture

Hossain M Lokman

i like it very clean

Hossain M Lokman
Activity Score 23
Litmus Communication Ltd., |

Hossain M Lokman

mikepants2005's picture

St Lukes in London, UK did the same strategy for Clarks Shoes back in 2003. Their line was 'Life's One Long Catwalk' and did very similar ads to these so sorry this work isn't original. Here's a link to their 2003 TV spot:
http://www.youtube.com/watch?v=BDdYMqH-h6s

mikepants2005
Activity Score 504
Copywriter
slip's picture

clean + cool

*****

slip
Activity Score 919
designer |

SJB

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