Movie theatre

Campaign
Agency Network: 
Published/Aired: 
June 2008
Veet:  Movie theatre

Description

Print advertisement created by Euro RSCG, Australia for Veet, within the category: Health.

Caption

Everywhere's a catwalk.

Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Art Director: Brooke Harvey
Copywriter: John Gault
Photographer: Getty Images
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Kirsche's picture

very nice concept.

Kirsche
Activity Score 84
Copywriter
Audrius Kubrik's picture

if getty images can't ruin your idea, it's ...really great idea

Audrius Kubrik
Activity Score 828
Vilnius
KBalazs's picture

Really clever, great insight!!

KBalazs
Activity Score 11
Publicis
fifilo's picture

Straight to the point.

fifilo
Activity Score 74
Art director
unaided's picture

Awesome.

unaided
Activity Score 28
Illustrator
Jahongir's picture

) Great! Simple! Understandable!

Jahongir
Activity Score 44
Manager of marketing
Charlie Pratt's picture
Charlie Pratt
Activity Score 427
nemesis's picture

Clever, simple and insightful. Good work!

nemesis
Activity Score 767
Creative Director
special k's picture

...but there is no one to see you.
:^)

special k
Activity Score 145
Creative Director
Bundy Agency's picture

im with speacial k,

the concepts interesting, the execution is shite'

put people in the seats, turn the lights down, have a woman walking to her seat with a box of pop corn and a choc top and the crowd turning and watching her

obviously budget was an issue, but you can do better than this

Bundy Agency
Activity Score 597
Art Director
RM's picture

I disagree with both of you, then the ad would look messy and cluttered, plus that would be spelling out! Here the product shot is hero and it gets the attention it deserves. Great idea and execution. Rowan Dean and his team are no amateurs. ya dig.

RM
Activity Score 419
Copywriter
ChuckNorris's picture

Couldn't agree more.

Great stuff indeed.

ChuckNorris
Activity Score 834
Creative Director
ivan's picture

I agree.

ivan
Creative Director at Ads of the World
sneakyhands's picture

plus if you had models looking at the camera it would be too close to the wonderbra stuff.

sneakyhands
Activity Score 1857
Copywriter
getconnected2001's picture

Hmmm good job :)

getconnected2001
Activity Score 987
Art Director at New Delhi
Mai_Maged's picture

simple and to the point but if u add people and woman it will be more effective

Mai_Maged
Activity Score 123
Creative junior in ( Inhouse) Marketing communication agency |

Creativity is simplicity

darojobe's picture

i dig it,
so........ wheres the audience????

------------------

darojobe
Activity Score 36
advertising |

HA HA HA HA HAHA HAHA wtf.

terry127's picture

good

terry127
Activity Score 80
Hong Kong
Jessica Faye's picture

Hey there

I'm a grad art director at the AAA School of Advertising in Cape Town, South Africa.. I'd love to intern at an agency in Perth, Australia in January 2009. Does anyone have a cousin, who has an uncle, who has a neighbour, who happens to work in an ad agency and is willing to give me a shot for a few weeks...

Thanks, chow :)

Jessica Faye
Activity Score 13
AAA School of Advertising
mikepants2005's picture

St Lukes in London, UK did the same strategy for Clarks Shoes back in 2003. Their line was 'Life's One Long Catwalk' and did very similar ads to these so sorry this work isn't original. Here's a link to their 2003 TV spot:
http://www.youtube.com/watch?v=BDdYMqH-h6s

mikepants2005
Activity Score 504
Copywriter
tinotino's picture

good!!

tinotino
naima's picture

I really like it.

naima
Activity Score 67
Student
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