Agency Network: 
Published/Aired: 
February 2008
Vedacit:  Wall
Vedacit Print Ad -  Wall

Description

Print advertisement created by Dez Brasil, Brazil for Vedacit, within the category: Industrial, Agriculture.

Caption

A wall without Vedacit is not a wall.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Mob Studio
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Highest Rated

everartz's picture

this is nice...
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Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

jazarah's picture

nice use of the sponge, but i think it gives reversed impressions

jazarah
Activity Score 1262
Enas's picture

totally right

Enas
Activity Score 741
Art Director |

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Stewart's picture

Nice.

Stewart
Activity Score 67
chimie's picture

What's the product? I don't get it.

chimie
Activity Score 156
Copywriter
LeeHarvey's picture

Cement

LeeHarvey
Activity Score 3043
Creative Director
copywriter.txt's picture

It's an additive to put in cement and make it waterproof.

copywriter.txt
Activity Score 828
Copywriter
Advertising Pawn's picture

God I hate those ads where the copy is as small as a legal disclaimer.

Join the advertising orgy: http://advertisingpawn.com

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

everartz's picture

this is nice...
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

chikirom's picture

i like it, nice, clear!

chikirom
Activity Score 133
Creative Director |

Chikirom

Sourgirl's picture

Nice art

Sourgirl
Activity Score 40
Art Director at Romania |

"Let's keep it clean!"

monicamexico's picture

Makes your product look weak.

monicamexico
Activity Score 830
alvinpck's picture

Similar execution has been done by TBWA-ISC Malaysia for Samsonite, http://www.tbwamy.com/created/print.asp

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
8718's picture

Can someone shoot the writer please...

8718
Activity Score 132
Other
wildbore's picture

nice!

wildbore
Activity Score 749
Creative Director at - - -
a2o's picture

What is the connection of Spong... With the product (an additive for waterproofing)... i am baffled ... somebody plz hlp...

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

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a2obspl

www.alpha2omega.in

laksh08's picture

fix it

laksh08
Activity Score 111
MUMBAI, INDIA
giusbon's picture

The line is wrong. Since the product benefit is to make a wall waterproof, instead of writing useless stuff like that, there should be something about the benefit itself. This line kills the (good) visual and the ad as a whole.

giusbon
Activity Score 71
Copywriter at creative director
poojagadodia's picture

http://www.watgame.com
i like it....nice:)

poojagadodia
Activity Score 194
veritas's picture

I like a lot the visual, not so much the line

veritas
Activity Score 90
creative vicedirector |

Veritas, Milan, Italy

Hermoso's picture

nice!

Hermoso
Activity Score 64
Copywriter at Copywriter
karaba's picture

des éponges pour parler de la solidité ?
j'ai raté quelque chose ?

karaba
Activity Score 112
Copywriter
capywriter's picture

The visual is nice... but somewhere this idea got lost. A sponge can absorb a lot of water, but in the end it will be soaked as well and start dripping...

capywriter
Activity Score 5513
Copywriter at Freelance
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