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Apocalypse

Agency Network: 
Published/Aired: 
April 2012
Varta Print Ad -  Apocalypse

Description

Rationale: Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water. We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight. Idea: Apocalypse-proof.

Print advertisement created by Publicis, Romania for Varta, within the category: Electronics, Technology.

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer / Copywriter: Razvan Capanescu
Art Director / Digital Artist: Cristian Anton
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Highest Rated

Bob08's picture

You'll survive.

Bob08
Activity Score 749
Ω's picture

There was no way I could've got that without reading the rationale...

Ω
Activity Score 41
d_mathis's picture

Yeah, there's really not enough here.

d_mathis
Activity Score 38
Texas Tech University
dthlb72's picture

If everyone is dead, the flashlight is useless.....

dthlb72
Activity Score 545
Art Director, ADK Malaysia
zen_cah's picture

the copy is nice (I mean copy in the explainer).

zen_cah
Activity Score 72
kalpesh78's picture

lets chuck it in boiling magma. lets see how it does against that.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Bob08's picture

You'll survive.

Bob08
Activity Score 749
bate_palmas's picture

I got it without reading the rationale (ooooh - pat me on the back).

But I don't think the ad's great. Just visually, feels like they could've done more with it

bate_palmas
Activity Score 1479
Ankur Agarwal.'s picture

'Apocalypse proof' - That's the one phrase which really hits you.

Ankur Agarwal.
Activity Score 26
Producer/Director at Insomniacs & Wild Monks
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