Agency Network: 
April 2012
Varta:  Apocalypse
Varta Print Ad -  Apocalypse


Rationale: Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water. We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight. Idea: Apocalypse-proof.

Print advertisement created by Publicis, Romania for Varta, within the category: Electronics, Technology.

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer / Copywriter: Razvan Capanescu
Art Director / Digital Artist: Cristian Anton
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Highest Rated

Bob08's picture

You'll survive.

Activity Score 749
Ω's picture

There was no way I could've got that without reading the rationale...

Activity Score 41
d_mathis's picture

Yeah, there's really not enough here.

Activity Score 38
Texas Tech University
dthlb72's picture

If everyone is dead, the flashlight is useless.....

Activity Score 545
Art Director, ADK Malaysia
zen_cah's picture

the copy is nice (I mean copy in the explainer).

Activity Score 72
kalpesh78's picture

lets chuck it in boiling magma. lets see how it does against that.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Bob08's picture

You'll survive.

Activity Score 749
bate_palmas's picture

I got it without reading the rationale (ooooh - pat me on the back).

But I don't think the ad's great. Just visually, feels like they could've done more with it

Activity Score 1479
Ankur Agarwal.'s picture

'Apocalypse proof' - That's the one phrase which really hits you.

Ankur Agarwal.
Activity Score 26
Producer/Director at Insomniacs & Wild Monks
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