Description
Rationale: Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water. We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight. Idea: Apocalypse-proof.
Print advertisement created by Publicis, Romania for Varta, within the category: Electronics, Technology.
Chief Creative Officer / Copywriter: Razvan Capanescu
Art Director / Digital Artist: Cristian Anton
If everyone is dead, the flashlight is useless.....
lets chuck it in boiling magma. lets see how it does against that.
ideas....30 minutes nahi toh free.
I got it without reading the rationale (ooooh - pat me on the back).
But I don't think the ad's great. Just visually, feels like they could've done more with it
'Apocalypse proof' - That's the one phrase which really hits you.
