Description
Rationale: Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water. We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight. Idea: Apocalypse-proof.
Print advertisement created by Publicis, Romania for Varta, within the category: Electronics, Technology.
Chief Creative Officer / Copywriter: Razvan Capanescu
Art Director / Digital Artist: Cristian Anton
There was no way I could've got that without reading the rationale...
If everyone is dead, the flashlight is useless.....
the copy is nice (I mean copy in the explainer).
lets chuck it in boiling magma. lets see how it does against that.
ideas....30 minutes nahi toh free.
You'll survive.
I got it without reading the rationale (ooooh - pat me on the back).
But I don't think the ad's great. Just visually, feels like they could've done more with it
'Apocalypse proof' - That's the one phrase which really hits you.
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