Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. We picked characters known for wearing white, and showed that their clothes, washed with Vanish, disappear in the studio’s white background. The chosen characters were a doctor, a chef and a karate athlete. To wrap it all up, we created a simple and effective tagline, using the brand’s name: “SO WHITE IT VANISHES”.
Print advertisement created by BETC, Brazil for Vanish, within the category: House, Garden.
CCO: Ehr Ray
Executive Creative Director: Andrea Siqueira
Creative Director: Laura Azevedo
Creative Director: Alexandre Kazuo
Creative Director: Lucas Ribeiro
Art Director: Lígia Fava
Copywriter: Maria Fiuza
Photographer: Alexandre Genga
Photographer Producer: Guilherme Young
Head of Production: Anna Luisa Ferraz
Producer: Andrea Carmassi