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Soy sauce

Campaign
Agency Network: 
Published/Aired: 
January 2009
Vanish:  Soy sauce

Description

Print advertisement created by Euro RSCG, Brazil for Vanish, within the category: House, Garden.

Caption

Vanish. Now in 3 liters pack.
Trust pink. Forget stains.

Advertising Agency: EuroRSCG Worldwide, São Paulo, Brazil
Creative Director: Rodrigo Corbari
Art Director: Vitor Bomfim
Copywriter: André Baldez
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Guest's picture

Please explain!

Guest
monicamexico's picture

I don't really get these, and the English needs help.

monicamexico
Activity Score 830
Guest's picture

done before

Guest
sneakyhands's picture

that's just the character for the sound 'o'

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

that resembles a kikkoman soy sauce bottle.

don't like the ad though..

Guest
Jet Propulsion Lab's picture

I have absolutely ZERO idea what this is trying to communicate visually...

: (

Jet Propulsion Lab
Activity Score 10679
Copywriter
Wee Basturt's picture

why is it that this is the only one with characters in it. The other two are blank.

Wee Basturt
Activity Score 2
Art Director at Curtin University
Ad_Man's picture

gigantic bottles, gigantic stains but don't worry, gigantic vanish is also here.
am i getting it right?

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

Yes, you got it! It's simple, neat, I like.

Guest
Guest's picture

Yes, you got it! It's simple, neat, I liked!

Guest
MRayn's picture

Big bottle+LIttle cup=Lot of stain
"But don't worry, now 3 liters of Vanish"

get it???

----------------------------------

MRayn
Activity Score 29
1º Grade |

Everyone can change the world

Ones for good, others for bad

ultraboon222's picture

You guys are silly, these are bottles that have liquids that stain. The black is the soy sauce and the black inside the bottle has disappeared. If you noticed the other ads, the background color is also indicative of what is on the inside of the different vessels.

I like these, very simple.

ultraboon222
Activity Score 220
Art Director |

Too many cooks in the kitchen....

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