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Ketchup

Campaign
Agency Network: 
Published/Aired: 
March 2011
Vanish:  Ketchup
Vanish Print Ad -  Ketchup

Also From This Campaign 2

Description

Print advertisement created by Euro RSCG, United Arab Emirates for Vanish, within the category: House, Garden.

Caption

Because stains like to hide.

Advertising Agency: Euro RSCG, Dubai, UAE
Group Account Director: Jamie McAinsh
Creative Director / Art Director / Copywriter / Illustrator: Neeraj Sabharwal
Finaliser: Randolph Veluz
Account Director: Youmna Boustani
Account Executive: Ayham Homsi
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HappyHour's picture

Very confusing visuals.

HappyHour
Activity Score 2381
luispiter's picture

mmmm its interesting but is confused

luispiter
Activity Score 2756
comunication
TommyO's picture

What?!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

monsieurange's picture

I understood at first sight. Simple. Nice.

monsieurange
Activity Score 520
Creative Director
atb2005's picture

What is so confusing about these visuals? Here we have a red dress and a ketchup stain (red). In the other visual, we have a yellow sweater and a mustard stain (yellowish). Then we have this product which allegedly seeks out stains, which tend to "hide". Now, that's the only confusing thing. The campaign is really not that bad, given the product brief.

atb2005
Activity Score 13557
dadada's picture

if you have to explain visuals then it not so obvious

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

NataliaLima's picture

You're missing the fact that the outfits resemble the shape of the product

Copy is alright. Doesn't fit perfectly though

NataliaLima
Activity Score 1380
atb2005's picture

That too (that the outfits resemble the shape of the product). So that's a nice twist.

atb2005
Activity Score 13557
HappyHour's picture

Like I said, confusing.

HappyHour
Activity Score 2381
Boxey's picture

Nothing nice about this.

Boxey
Activity Score 8879
Melaleuca In-House
martois's picture

Mixing brands in advertising is dangerous, you can loose focus on what you are selling, I have to agree with HappyHour its confusing.

martois
Activity Score 67
Creative Director at Carbon Creative |

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manch

calvinslogic's picture

Simple and brilliant...

calvinslogic
Activity Score 23
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