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Ketchup

Campaign
Agency Network: 
Published/Aired: 
January 2009
Vanish:  Ketchup

Description

Print advertisement created by Euro RSCG, Brazil for Vanish, within the category: House, Garden.

Caption

Vanish. Now in 3 liters pack.
Trust pink. Forget stains.

Advertising Agency: EuroRSCG Worldwide, São Paulo, Brazil
Creative Director: Rodrigo Corbari
Art Director: Vitor Bomfim
Copywriter: André Baldez
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Highest Rated

rooster_nl12's picture

i actually like the tide one a lot better.

as far as this one goes, the image in the middle tries to attract attention with high contrast but for me it's just too small and off centre.

rooster_nl12
Activity Score 36
Ad agency |

once the wheel was invented, the only creation left was the second wheel.

hard_core's picture

hmmmmm. I like it. Very Simple. Effective. Feels familiar though. Just cant place it.

hard_core
Activity Score 146
Art Director
trans's picture

I say excellent, very fresh to me

trans
Activity Score 60
Creative Director
Guest's picture

Based in Tide...

Guest
missed my turn's picture
missed my turn
Activity Score 426
Guest's picture

Não, imbecis...

Tide mostra o produto como se não tivesse cor pra manchar...

Nesse, os vetores estão em branco à toa... só pra ficar simples...

O ponto aqui é que é difícil passar o catchup sem errar (tamanho).

Mas pode relaxar e errar o quanto quiser, pq a embalagem tem 3 litros agora... sacô ?

Guest
rooster_nl12's picture

i actually like the tide one a lot better.

as far as this one goes, the image in the middle tries to attract attention with high contrast but for me it's just too small and off centre.

rooster_nl12
Activity Score 36
Ad agency |

once the wheel was invented, the only creation left was the second wheel.

Guest's picture

Horrible

Guest
Guest's picture

Very naughty. Looks like EuroRSCG will be losing their account.

Guest
TRICKY's picture
TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

awwwful

Guest
Guest's picture

yes, the concept is out there but this seems to be the best executed. The illustration makes it way more engaging than the Tide because personally as a consumer I do not like to see white shit inside the actual ketchup bottle (disgusting!), so it works better as a symbol. The is good, but something is missing and maybe that is good too. By not completing the circle the ad catches more eyes and alerts more minds. hmm b+

Guest
slip's picture

This is a great way of inforcing the brand and informing the public at the same time.

slip
Activity Score 919
designer |

SJB

mattndan's picture

Yeah i have to say, i prefer the tide one.

mattndan
Activity Score 953
Guest's picture

Terrible

Guest
Guest's picture

This says to me the product will make stains smaller, not disappear... Too bad.

Guest
Guest's picture

Não esta de rapido entedimento

Guest
Guest's picture

Oh god! You people are so stupid!

Don't you see that the ketchup package it's white just because it's a vector illustration?!?!?!?!

The idea is NOT in the ketchup it self. It's a parody about sizes.

3 LITERS MORE KETCHUP - NEW 3 LITERS VANISH!

Now you can just joy your sandwich life with no worries.

The burger on aside is just to do the comparison. Bigger stains? Bigger Vanish!

Got it? Fuck sake!

Back to school ass holes!

Guest
MRayn's picture

Simple and inteligent

Great Ad

-------------------------------

MRayn
Activity Score 29
1º Grade |

Everyone can change the world

Ones for good, others for bad

johan.plougsoerensen's picture

What font?

johan.plougsoerensen
Activity Score 2
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