Agency Network: 
July 2008
Vanish:  Frites


Print advertisement created by Euro RSCG, Spain for Vanish, within the category: House, Garden.

Advertising Agency: EURO RSCG, Spain
Creative Directors: German Silva, Ekhi Mendibil, Haitz Mendibil, Felipe Crespo
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ad_junkie's picture

please stop with the no-color thing

Activity Score 2874
South Africa
Finamerican's picture

We saw this ad. Last week. On this site. I know that desaturate adjustment layers rock, but come on.

Activity Score 49
Rhea & Kaiser Marketing
dico's picture
Activity Score 332
Establecimiento Las Marias - Graphic designer |

fersvax's picture

Cheap production, idea is not new at all.

Activity Score 1239
Creative Director |


doworkson's picture

see and say! alright!t [fart noise here]! and how the fuck do fries stain? show some legit staining shit like wine and mustard not this bogus shit that you can just brush off your lap.

Activity Score 242
leaking bucket.'s picture

This only makes "semi-sense" if it was for bleach. But NOT detergent or stain remover.

leaking bucket.
Activity Score 136

That's my first thought...

Temple's picture

4 creative directors were needed to create this? I suggest that next time, the agency uses only 3 of these immense think tanks and asks the forth one to browse ads of the world, so that he can spot a lame idea done again... and again... and again... and again. Sometimes AOFTW feels like Inferno.

Activity Score 11339
Creative Director
a_an's picture


Activity Score 75
Creative Director
Audrius Kubrik's picture

in this case, it's the oil that will stain you, not the 'yellow' fried potato.

and it's a big risk that a careless about your subtle creativity and more concerned about his life consumer will think: why the heck do i need to wash these fries/blueberries(pearls/little pizza onions)/tomatoes with a 'vanish' injected water?

Audrius Kubrik
Activity Score 828
iamcreative's picture

done done done

i think more than 3 times :)

Activity Score 262
casualtyofdesign's picture

I like the ad campaign but having seen a similar ad in the past by another detergent company “Tide” (example shown here ) as a graphic and web designer who’s job it is to come up with new and fresh ideas (pun intended), borrowing ideas kind of upsets me (unless I’m doing the borrowing).

With that said this rendition is the best I’ve seen of this genre its just too bad it didn’t come first.

Speaking of new and fresh ideas, I personally would of went at the ad with a different angle. I would have went with “wash all your sins away”.

This opens the doors to a whole new atmosphere of ideas and possibilities. Also I may have did a play on the phrase “no need to air your dirty laundry”, that phrase would play in well with washing your sins away.

In any case I like the ads even if the inspiration was found somewhere else. We’ve all found inspiration elsewhere or am I the only one guilty of that sin?

I leave you with a quote from Albert Einstein. “The secret to creativity is knowing how to hide your sources”

Michael "Mr. Echo" Roberso

Activity Score 108 |

Michael "Mr. Echo" Roberson

pierrelastname's picture

done maaaany times, im surprised how you can upload even watching it several times...!

Activity Score 2865
deepside's picture

what's the concept?

Activity Score 177
skeMaMen's picture

This is sick! I don't want TIDE, cause I love to eat normal frites...

Activity Score 438
Graphic & Prepress designer |

>>> Designed to be signed...

iRIO's picture

bonux, tide, vanish... who's next? I mean enough!

Activity Score 224
Hiperion's picture

ES INCREIBLE. VER PUBLICIDAD DE EURO RSCG es como volver a principios de los 90.
Dejad ya de colgar esto, por DIos.
Esta agencia huele a cerrado y a directores creativos de treinta y muchos.

Activity Score 3138
Creative Director at zinkproject Valencia
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