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Water Waste

Agency Network: 
Published/Aired: 
February 2010
Vanarai:  Water Waste
Vanarai Print Ad -  Water Waste

Description

Print advertisement created by McCann, India for Vanarai, within the category: Public Interest, NGO.

Advertising Agency: McCann Worldgroup, Mumbai, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Sandip Gaikwad, Milind Palav
Copywriter: Lolita D’souza
Photographer: Saish Kambli
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Mandark's picture

oooooHHH yes!! i don't know if it has been done before, but i LOVE it!

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

mosho's picture

old idea
been used before in DHL

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

mosho's picture

although i like it :)

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

tirthomitro's picture

it hasn't, by any chance, has NOT been done!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone's picture

tirtho do u forget your own comments

http://adsoftheworld.com/media/print/dhl_page?size=_original

tirthomitro | Tue, 2009-09-15 10:32

like, kick"f@#%&*g"ass!!! seriously kick"f@#%&*g"ass!!!

they showed me a picture & i laughed
dignity has never been photographed

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Lucy80's picture

why not? it's simple and telling.

Lucy80
Activity Score 77
Art Director
Reflecto's picture

It has been done before:
http://adsoftheworld.com/media/print/dhl_page

But still, i like this one.

Reflecto
Activity Score 12
thedesignaddict's picture

Brilliant. Simple 'action/reaction' message.

The DHL ad is not the same. In fact, this ad employs a much better use of the creative device.

Top drawer.

thedesignaddict
Activity Score 5403
Art Director at Freelance
the_guest's picture

totally agree with this analysis

the_guest
Activity Score 175
20max01's picture

I absolutely have to agree. It's just the same use of media but the idea is fresh and really cool. I love it.

20max01
Activity Score 133
Art Director at Miami Ad School San Francisco
Marlus Lau's picture

Great! Congratulations.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
naresh's picture

cooool idea, Congrats Sandy!

naresh
Activity Score 298
Art Director |

Noddy

keithstoeckeler's picture

Excellent execution, and great cause.

keithstoeckeler
Activity Score 425
mikeelrapido's picture

Simply great!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Ramezani's picture

So goood.

Ramezani
Activity Score 315
Art Director at Art Director
Brain-Art's picture

Very nice

Brain-Art
Activity Score 1101
Graphic Designer
Hiperion's picture

Simple and effective
:)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
kamilwoojcik's picture

I think its great!

kamilwoojcik
Activity Score 139
WSZMiJO, Katowice, Poland
WillyLatasa's picture

WHAT DOES IT SAYS???

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

artben's picture

nice!!

artben
Activity Score 2
raghavendra's picture

couldn't have been done any better

raghavendra
Activity Score 232
Copywriter
hilazon's picture

beautiful

hilazon
Activity Score 150
alejulimaty's picture

smart

alejulimaty
Activity Score 842
brother buenos aires
ek kanya's picture

smart. one for the festivals.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

kagzmainah's picture

simple. clear.

kagzmainah
Activity Score 631
Graphic Designer
Dzsoi's picture

Lovely. DHL is similar, but not better.

Dzsoi
Activity Score 8611
Copywriter
Alubia's picture

It's the same DHL idea, I'm not sure to be agree with that.

Alubia
Activity Score 54
Pub
samvel's picture

- -! 感悟彼茤 nice

samvel
Activity Score 13
Graphic Designer at china
funky_frogii's picture

excellent.....very effective

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

ek kanya's picture

hmmmmmm... ivery nice idea. very nice indeed, even thought the image above us blurry and I could hardly read it.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Vinod's picture

todu hai... very impressive...

Vinod
Activity Score 22
Art Director
hermotsura's picture

do those people really get more water if westerners turn off the tap water while brushing teeth? i know that it's completely stupid to have water tunning when not using it, but my question is more theoretical. does anybody have the answer?

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

v0the0kwc's picture

Very smart ad

v0the0kwc
Activity Score 141
Dreambang's picture
Dreambang
Activity Score 239
Creative Director at India |

Dang

simple ad's picture

good idea by DHL and good inspiration by these ppl.

simple ad
Activity Score 3
Guest's picture

hmmm..very simple and nice!

Guest
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