Description
Print advertisement created by Los Quiltros, Chile for Van Camp's, within the category: Food.
Sea Food
Executive Creative Director: Rodrigo Gómez
Creative Directors: Rodrigo Elissalde, Rodrigo Duarte
Art Director: Felipe Fuenzalida
Copywriter: Alexis Rojas
Illustrator: Rodrigo Gutierrez
this one with birds is better than the island. art direction is good as well
ben dover, isn't it obvious ???? the opening can
Taste the ocean. Classic textbook example of ads based on product packaging. Execution is nice.
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Until I realised that they are specialised in canned foods, this ad was kind of lost to me. To me, the opening lip meant drink, liquid, soda...not food.
Can is the worst part of sea food, I really don´t understand how they are communicating through this.
I like it but it took me a moment to understand.
It makes me think in beers more than in the sea food can.
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