Uterus

Published/Aired: 
October 2007
 Uterus
 Uterus

Description

Caption

Hope also spreads. We've built a new Oncology Center to improve service to our patients. For further information visit www.hospitalaleman.com

Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Gabriel Huici
Art Director: Gabriel Huici
Copywriter: Jorge Ponce Betti
Account Director: Paula Gambardella
Account supervisor: Valeria Magrini
Producer at the agency: Luli Dragan
Ilutrator: Pablo Tuffaro
Digital Retouching: Pablo Romanos
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DROGA55's picture

buena pablito

DROGA55
Activity Score 55
breadandbutter's picture

Brilliant

breadandbutter
Activity Score 10
Client Servicing at McCann
adrianapr's picture

i think this is a great campaign. Impecable art direction and a excellent line.
You'll see someone will soon come up and say "why a black brackground if there's hope?"..
Oh, jealous guys.
Don't listen to them.
Kudos, Saatchi.

adrianapr
Activity Score 1254
Spanky's picture

without the title, i wouldn't get that this is supposed to be a uterus. aside from that, objects made to look like organs have been done to death.

Spanky
Activity Score 4895
Other
k-rocka's picture

uh-oh, Spanky's not happy. Very rare.

k-rocka
Activity Score 426
Graphic Designer
Kateter's picture

why a black brackground if there's hope?

just kidding. I like the campaign a lot.

Kateter
Activity Score 2029
Copywriter
adrianapr's picture

hahahhahhaaa

adrianapr
Activity Score 1254
LisAD's picture

I think they are very nice and I like the line "Hope also spreads", but I'm not sure if I'd recognise this one as a uterus. I would have gotten the lungs, but to read the right thing into this one, it couldn't stand alone. yeah, I know... I'm stupid! poor me!

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

axelk's picture

very good indeed. BRAVO
http://canofthought.blogspot.com

axelk
Activity Score 286
chen115chen's picture

brilliant idea

chen115chen
Activity Score 164
Other at tongji university |

one day ......C(0.0)D

Vicky's picture

This is the kind of work that gets good comments just because has been done by a great agency.
The campaign is nice, but just that.

Vicky
Activity Score 375
Creative Director
Mecajet's picture

I don't like the idea of saying "spreads" when you're talking about a hospital. it seems really crude.

Mecajet
Activity Score 116
Copywriter
Mecajet's picture

Ah. The whole campaign says spreads. well then there shouldn't have been an execution with a vagina. still crude.

Mecajet
Activity Score 116
Copywriter
adrianapr's picture

vagina?.. there's no vagina in this campaign, just brain, lungs and uterus.

adrianapr
Activity Score 1254
adrianapr's picture

I think that's precisely what makes it a great line.
It says "it ALSO spreads". The word "also" is what changes the sense of "spread".
So I don't think it's cruel, actually I think... it brings hope!

adrianapr
Activity Score 1254
habeel2004's picture

It may look attactive but HIV spreads!

habeel2004
Activity Score 99
Graphic Designer |

Ali Behzad

WillyLatasa's picture

EXCELLENT CAMPAIGN!!!

WillyLatasa
Activity Score 614
Art Director at Sinus.la |

"Bright ideas bring better results"

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