Also From This Campaign 4
Description
Print advertisement created by Struck, United States for Utah Office of Tourism, within the category: Transport.
With everything you can possibly do, bring everything you possibly can.
Executive Creative Director: Steve Driggs
Art Directors: Mark Rawlins, Brandon Knowlden
Copywriters: Ryan Martindale, Nick Driggs
Photographer: Ed McCulloch
Retoucher: Erik Pawassar

The car is bigger than the hotel.
Really good. Long live to the state os Utah agency!

theres an "h" missing in the first "everything"...

i love the posture of the luggage boy
The man who stops advertising to save money is like the man who stops the clock to save time

Nice copy

This campaign doesn't try to be intelligent. It just is.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Am I missing something? These ads are OK but they don't seem to warrant the glowing praise showered on them from adoring commenters. I think they look great, but conceptually, I'm not on the bandwagon with everyone else.
Great photography.

These ads are all one idea executed into several different ads. The headlines may be different, but the concept is the same on each ad. (i.e. There's a lot to do in Utah so bring a lot)
The photography and art direction is well done.

agree. I work for a travel client and this idea is thrown at the wall alot so its nothing insanely new. But its not to say that its bad just not unexpected to us ad folk. good work on execution looks like a fun one.

first idea

I like