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Mt. Timpanogas

Campaign
Agency Network: 
Published/Aired: 
April 2009
Utah Office of Tourism:  Mt. Timpanogas

Description

Print advertisement created by Struck, United States for Utah Office of Tourism, within the category: Transport.

Caption

Leave stress behind and carry something else on your shoulders.

Advertising Agency: Struck
Executive Creative Director: Steve Driggs
Art Directors: Mark Rawlins, Brandon Knowlden
Copywriters: Ryan Martindale, Nick Driggs
Photographer: Ed McCulloch
Retoucher: Erik Pawassar
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LeeHarvey's picture

Nice series, awesome pictures.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Beautiful photo and great ad.
Congratulations.
www.vamosfalarmal.com.br

Guest
Guest's picture

This copy goes straight to my heart :P

Guest
TRICKY's picture

got ride of stress but now have back ache ..........never the less its fresh

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

This copy goes straight to my heart :]

Guest
john ler's picture

Ok, don't panic. Keep calm and call a doctor.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
sebarestless's picture

Yep, TRICKY, the Healthy Backbone Association will certainly sue them for encouraging back problems.
Being over-analytic doesn't make u smart, rly.

sebarestless
Activity Score 116
TRICKY's picture

are you here to comment my comment or to comment the ad? so shut up comment the ad and f**k off ......we call this freedom of speech "Dracula"

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

chinaski's picture

leave stress behind is repetitive bcuz you already have it in the picture.
nice job dough.

chinaski
Activity Score 951
Copywriter
Guest's picture

the whole put everything on your back idea has been done to death, Adidas, Toyota, etc.

Guest
Guest's picture

This is a pretty solid campaign. But for me this one is irritating. The girls in the background look out of place and obviously photoshopped in. Maybe I'm being too picky but are they really necessary? Loose the girls in the back and this is my favorite in the series.

Guest
Guest's picture

Those girls are too young to be loose, pervert.

Guest
Guest's picture

now that's an over-written line

Guest
icanthink's picture

nice campaign

icanthink
Activity Score 270
Creative Director
john ler's picture

Am I the only one to see the girls in the background as a metaphor of the stress left behind ??

Otherwise, the copy could have been "Carry something else than stress on your shoulders", no ?

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

One could chop it even further without losing the point: Carry something else on your shoulders.

Guest
eugenius's picture

This ad make the girl who carry all the thing become a maid or slave of the 2 girls behind.
this ad is too forced... the rest of the series are ok.

eugenius
Activity Score 396
Art Director
Jorge Kubrusly's picture

I like it.

Jorge Kubrusly
Activity Score 43
Art Director at art director |

http://jorgekubrusly.carbonmade.com

Guest's picture

this copy is so over-told. the idea is weak but the copy buried it to the end. yah :/

Guest
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