Agency Network: 
Published/Aired: 
November 2011
Utah Highway Safety Office:  Eye Chart
Utah Highway Safety Office Print Ad -  Eye Chart

Description

Print advertisement created by Richter7, United States for Utah Highway Safety Office, within the category: Public Interest, NGO.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
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sergeo_syd's picture

Well, I ride a bike and I still think so what. Perhaps I feel there should be a meaning were there should not be one.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

Hadrons's picture

Serg - well you rode a bike. And you survived.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

iambusy's picture

nice thought... but the connects missing

iambusy
Activity Score 2219
Copywriter |

busy.

pierrelastname's picture

but done!!! IVAN WHY YOU DELETE MESSAGES? IF IS DONE IS DONE!!! DONE BY BBDO RUSSIA TIME ago.

pierrelastname
Activity Score 2865
Copywriter
MicheleVirgilio's picture

?

MicheleVirgilio
Activity Score 2617
Hadrons's picture

This is a very important subject. Finally somebody picked up the glove and delivered.
I like the idea - and the implantation.
Behind every icon - there is a life we have the obligation to keep.

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MichMael's picture

I really don't get it. Explanation anyone?

MichMael
Activity Score 18
Copywriter at Junior Copywriter (DNS Agentur für direkte Markenkommunikation Hamburg)
gadgets's picture

good idea, not so good execution.

gadgets
Activity Score 1063
Milan Solanki's picture

poor

Milan Solanki
Activity Score 994
Copywriter at Purple Phase Communications
Billoughsby's picture

Agree with Hadrons.

And like the Drive Aware line and icon as well.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Viral_Artist's picture

Its a very original concept... I love it.. I just wonder if the logo is not a bit small ? People walking by could confuse the poster with an actual add for a motorbikes if they dont stop to look attentively at it... no ?

Viral_Artist
Activity Score 37
Marketing Manager
kleenex's picture

I say this does not work at all.

kleenex
Activity Score 58777
Web Designer/Developer
Roger Keynes's picture

The good old eye chart idea, eh? This one's on the old side of good.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

Billoughsby's picture

Ubor ubis ubit ubon thube gubood subide ubof ubold? ;)

Billoughsby
Activity Score 5154
Art Director |

That's it.

Roger Keynes's picture

Ubmore ubon ubthe ubmyopic ubside ubof ub20 ub20! :)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

NicoCiego's picture

old concept.

NicoCiego
Activity Score 1031
Art Director at Quezon City Philippines
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