Motorcycle Safety Campaign, Heads

Campaign
Agency Network: 
Published/Aired: 
May 2010
Utah Department of Public Safety:  Motorcycle Safety Campaign, Heads

Description

Print advertisement created by Richter7, United States for Utah Department of Public Safety, within the category: Public Interest, NGO.

Caption

Headlights can be replaced.
Heads can't.
Ride aware.

Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
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Highest Rated

andyStock's picture

I like the copy, but the concept has been done a million times. Yawn.

andyStock
Activity Score 666
jackal hunts's picture

Good one :)

jackal hunts
Activity Score 325
Copywriter at India
Guest's picture

Is this telling me that I'm supposed to swerve and run my car into something else so that I don't kill anyone?

Guest
dreadboy's picture

No. It is telling you that in case of a crash with a biker, you merely get your headlights broken, whereas the biker has to suffer a lot more. Be aware ;)

dreadboy
Activity Score 411
Photographer |

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture

very nice copy...

Guest
dollypoppin's picture

Copy's straight to the point.

dollypoppin
Activity Score 1423
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

Guest's picture

like the copy....

Guest
adorama's picture

Seen this layout... Hmmmm.

adorama
Activity Score 71
General Manager at Writer
andyStock's picture

I like the copy, but the concept has been done a million times. Yawn.

andyStock
Activity Score 666
Abrahams's picture

Nice copy, Nice artwork. A good piece of work in short.

Abrahams
Activity Score 109
Publicis India
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