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Alcohol Cuffs, Beer

Campaign
Agency Network: 
Published/Aired: 
February 2012
Utah Department of Highway Safety:  Alcohol Cuffs, Beer

Description

Copywriter / Designer: A.J. Bell

Print advertisement created by R&R Partners, United States for Utah Department of Highway Safety, within the category: Public Interest, NGO.

Advertising Agency: R&R Partners, Salt Lake City, USA
Executive Creative Director: Arnie DiGeorge
Creative Director: Kyle Curtis
Associate Creative Director: Patrick Buller
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Highest Rated

hillmarky's picture

Make beer out of handcuffs, and I'll be impressed, slaves to the Digital.

hillmarky
Activity Score 90
hillmarky's picture

Make beer out of handcuffs, and I'll be impressed, slaves to the Digital.

hillmarky
Activity Score 90
Spanky's picture

I've never seen a visual where a liquid makes another object. Very fresh and original.

Spanky
Activity Score 4899
Other
MK-tessa's picture

^ is that a joke?

well heres one. There are hundreds more.

http://adsoftheworld.com/files/images/Silk_ChocolateLight.jpg

MK-tessa
Activity Score 216
Art Director at student
Spanky's picture

Of course not. I just got confused for a minute and thought I was posting in 1984.

Spanky
Activity Score 4899
Other
song0674's picture

Take heed on Mockingbird words, Spanky aka Mr."i've-never-seen-sarcasm-on-an-internet-post-before"

Your criticisms should be constructive and historically factual - you can't post in 1984, there was no internet back then....forget drink driving, you sir should never get behind the wheel of a Delorean time machine

song0674
Activity Score 8
London
MK-tessa's picture

I was thinking... they can't be serious. haha. My bad!

MK-tessa
Activity Score 216
Art Director at student
jponino's picture

agreed ! so many were made, this is used concept, moreover, especially in this one, it seems more like figures to me than handcuffs...

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
mockingbird's picture

nice stuff. some people should know what criticism really is.

mockingbird
Activity Score 238
koothara's picture

.

koothara
Activity Score 50
Khodays's picture

I know this category is abused, but now it's getting raped.

Khodays
Activity Score 20
Copywriter at mudra advertising
MicheleVirgilio's picture

no

MicheleVirgilio
Activity Score 2617
historica's picture

old..........

historica
Activity Score 110
university of dhaka
ace85le's picture

Bland and forgettable.

ace85le
Activity Score 3935
Marketing Manager |

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kleenex's picture

great concept.

kleenex
Activity Score 58721
Web Designer/Developer
Andrej Troha's picture

Escape alcohol addiction: maybe, road safety: no
For starters, this should be in a bar, or somewhere you drive to get home... but in a studio? Huh...
Secondly, threatening (with jail or anything else) is not working, check european don't-drink-and-drive campaigns.
BTW: handcuffs work best if both cuffs are locked ;)

Andrej Troha
Activity Score 613
Pombooie's picture

Seriously mate, you're a fool. This is a great campaign, and clearly says that there are serious consequences for those that drink drive. If only there we serious penalties for people who drink and comment on advertising.

Pombooie
Activity Score 407
torontose's picture

this is nice campaign

torontose
Activity Score 393
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