Structural Panels - Tortoise

Agency Network: 
July 2017
USG Corporation: Structural Panels - Tortoise


Structure Engineers are the ‘Structural Scientists’ of the building industry. They are responsible for the integrity of a building. So when constructing a midrise they often default to poured concrete because it’s what they know. However, in many cases poured concrete is more product than is needed. It’s heavy, slow, and expensive. USG Structural Panels have the durability, defense against rot and mold, and fire resistance of concrete while also significantly reducing the weight of a structure. They offer a simpler solution that is faster and easier.

Print advertisement created by Gyro, United States for USG Corporation, within the category: Industrial, Agriculture.

Advertising Agency: Gyro, Chicago, United States
Executive Creative Director: Doug Kamp
Creative Director: Ted Wahlberg
Associate Creative Director: Mark Sedlacek
Associate Creative Director / Copywriter: Greg Fioretti
Senior Art Director: Matt Olson
Production Director: Natalie Snyder
Production Manager: Laura Martinez
Director of Digital Delivery: Vic Edmond
UX Engineer: Juan Lozano
Account Director: Dusty Williams
Assistant Account Executive: Taylor Ion
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