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Is It A Wonderful World?

Agency Network: 
Published/Aired: 
April 2019
USAID / CENN: Is It A Wonderful World?
USAID Print Ad - Is It A Wonderful World?

Description

What lasts forever? love, friendship, the greatest artworks? Maybe, but researches show us another option. Plastic – a substance the earth cannot digest, plastic does not biodegrade.

Still, Georgians, who consider plastic pollution as a big problem and continue to stay worried about the issue – don't change their behaviour – none of them tries to decrease day to day consumption of plastic items like plastic bags, straws, beverage bottles, cups, forks, knives, spoons, and so on.

So, how could we catch their attention? Showing the worst situation they can find themselves at? No, They have got used to it. Tell them the fatal results of plastic usage? Come on, They've heard it all.

What if we tell the most frightful nightmare with a most wonderful way. Maybe with a song they know and love – to finally understand how our world has changed.

So, let's sing a good old song, rethink the issue and return the earth to its original by reducing single-use plastic in everyday life!

Print advertisement created by Leavingstone, Georgia for USAID, within the category: Public Interest, NGO.

Caption

Return the earth to its original, reduce single-use plastic in everyday life

Copywriter: Nincho Balanchivadze
Graphic Designer: Nanka Baghaturia
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Highest Rated

Calvinxyc's picture

good effort

Calvinxyc
Activity Score 646
Planner
Calvinxyc's picture

good effort

Calvinxyc
Activity Score 646
Planner
kleenex's picture

interesting concept.

kleenex
Activity Score 58363
Web Designer/Developer
ilonaslepchik's picture

Very elegant. Good copy find.

ilonaslepchik
Activity Score 3
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