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Home couture, 2

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

urbanara.com is an online shop for premium home textiles at a reasonable price.

Print advertisement created by BBDO, Germany for Urbanara, within the category: Retail Services.

Caption

Home Couture
www.urbanara.com
Fine fabrics for your home. Online only.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Directors: Michael Funk
Creative Director: Olaf Reys
Art Director: Philipp Alings
Copywriter: Sebastian Steller
Photographer: Armin Zogbaum
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Hadrons's picture

Yeah right, that is what we all do at home when we touch fabrics,,.
we take off our clothes,
we do up our hair,
we put some glossy lipstick on
we sit for *hours* in some uncomfortable, sexy pose with a thousand-yard stare - just in case someone with a camera happens on by to adore us...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MissCopywriter's picture

Word play for Haute Couture?
That makes more sense to me.

MissCopywriter
Activity Score 168
Copywriter at Leo Burnett & ARC Bangkok
Wordfruit's picture

My mind doesn't easily jump from what I see in the pic, to what I might need that they sell -- blankets, towels, etc. I.e. from the essence 'fabric' to the utility.

Although it's kind of boring, I wonder if some shots that are more obviously product-shots might work better.

Wordfruit
Activity Score 1023
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