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Ice cream

Campaign
Agency Network: 
Published/Aired: 
April 2015
Urban Remedy:  Ice cream

Description

Print advertisement created by Y&R, Brazil for Urban Remedy, within the category: Non-Alcoholic Drinks.

Caption

What you eat becomes part of you.

Advertising Agency: Y&R, Sao Paulo, Brazil
Executive Creative Director / Creative Director: Rui Branquinho
Art Directors: Kleyton Mourao, Denon Oliveira
Copywriter: Pedro Guerra
Illustrators: Marcelo Braga, Rodolfo Martins
Photography: Shutterstock / Getty Images
Art Buyers: Monica Beretta, Stephanie Wang
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Highest Rated

T.'s picture

Interesting visuals. But I kinda look the other way when you tell me a yum ice-cream is going to clog-up my arteries.

T.
Activity Score 1110

What's your ad telling the consumer?

T.'s picture

Interesting visuals. But I kinda look the other way when you tell me a yum ice-cream is going to clog-up my arteries.

T.
Activity Score 1110

What's your ad telling the consumer?

damnson's picture

I don't know how I feel about this. Certainly like the art direction.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

shmoobuster311's picture

Decent copy, great art direction.

shmoobuster311
Activity Score 244
Copywriter
kleenex's picture

I love the art direction.

kleenex
Activity Score 58797
Web Designer/Developer
indiancreative's picture

art OK copy weak

indiancreative
Activity Score 56
Sarin's picture

The art already say what copy say.

Sarin
Activity Score 342
Graphic Designer at Chulalongkorn |

Don't question it. Just let it roll over you.

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