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Break out, 1

Campaign
Agency Network: 
Published/Aired: 
May 2013

Description

Routine, boredom, office slavery and chains of marriage – this is not about people who ride bikes. Ural motorcycle sets you free. It helps you get away from all this, and gives you absolute freedom.

Print advertisement created by Friends, Russia for Ural Motorcycles, within the category: Automotive.

Advertising Agency: Friends, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Art Director: Mitya Katkin
Copywriter: Ilya Torgovnikov
Designers: Alexander Zavatsky, Alexey Pushkarev
Creative Producer: Teymur Aliev
Production: Belle Ville
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Highest Rated

MaximeGK's picture

It may be good art, but it is not a good ad. Where is the call to action? Here are a few pointers for an ad - Don't make me think, don't make me choose and don't waste my time.

A good start could be to put the handle bars in the centre bottom in order to make it seem you have the bike. By having a mini version of it at the bottom, it skews the bike size from being part of the solution or the picture. Slap the logo of the company there and a bit bigger and you'll increase your brand awareness at the same time.

MaximeGK
Activity Score 78
uncertaintly's picture

People, you must look with your brain! It's good.

uncertaintly
Activity Score 223
MaximeGK's picture

It may be good art, but it is not a good ad. Where is the call to action? Here are a few pointers for an ad - Don't make me think, don't make me choose and don't waste my time.

A good start could be to put the handle bars in the centre bottom in order to make it seem you have the bike. By having a mini version of it at the bottom, it skews the bike size from being part of the solution or the picture. Slap the logo of the company there and a bit bigger and you'll increase your brand awareness at the same time.

MaximeGK
Activity Score 78
zouz08's picture

when you need to add some informations below the image about your print ad, there is a problem...

zouz08
Activity Score 209
Art Director at IRAM Mons (Belgique |

come on, check our website:
www.fredandnico.com

ananta's picture

a fat guy needs more space to go. right?

ananta
Activity Score 53
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