Upside Down Friends

December 2007
 Upside Down Friends
 Upside Down Friends


It is an aged rum. The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).

Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay
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Mandla N's picture


Mandla N
Activity Score 90
Art Director/Graphic Designer |

One may miss the mark by aiming too high as too low.

Rekker's picture

i like it!

Activity Score 123
creative |

Say no more...

Syd's picture

Oh, I like this. I'd definitely stop flipping through a magazine to look at it.

Activity Score 74
Zeus's picture

jejejeje funny!!

Activity Score 906
indie's picture

love the photograph and the idea... two thumbs up!!!

Activity Score 516
Copywriter |


brain123's picture

Ok.. they are REALLY drunk!!!

Activity Score 830
Creative Director at Crea DRAFTFCB
iT-iS-i's picture

Yep, they really are drunk...

Who turned the world upside down?

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Totto's picture

the art director did.

Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

SeanMartin's picture

I would have *almost* bought this as a non-Photoshop ad, had the reflections not been off. And that's a pity, because it's those little details that can really make or break an ad. Had they spent a little more time on the tabletop (specifically under the men's legs) and given them the same attention as matching the pattern in the woman's skirt, it really would have sailed. Right now, it's close, but not quite.

The larger question (and I hate asking this so much) is anyone paying attention to the publication gutter when designing these works of art? I'm guessing not, because a good chunk of the central image is gonna disappear and no one seems to have noticed.

White lion's picture

Love the Idea, Shame about the bad photoshop around the hair... Apart from that. Well Done!

White lion
Activity Score 9
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