Upside Down Couple

December 2007
 Upside Down Couple
 Upside Down Couple


It is an aged rum. The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).

Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay
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LimitedTimeOffer's picture

3. When drinking aged rum, hang upside down like an Orangutan.

Activity Score 200
Advertising Agency
adgoddess's picture


Activity Score 369
Zeus's picture

Oyra cosa que podian explotar es con el logo de Bacardi, (es un murcielago y ellos duermen de esa misma forma) jeje

Activity Score 906
primo_susto's picture

y eso que tiene que ver con la campaña de tomate tu tiempo? tomarte tu tiempo te hace vampiro?

Activity Score 440
Graphic Designer
indie's picture

No debe haber cosa más sin gracia que explicar un anuncio. Es más que obvio que la gente se ha tomado tanto el tiempo (y que siguen tomándoselo) que aunque hayan cerrado el bar (de hecho, los meseros están esperando para cerrarlo), siguen pasándosela bien.

Activity Score 516
Copywriter |


ecflagcorp's picture

Funny. I like it. :) What's up with the chair way in the back though? It looks like its floating or something. and the table behind the couple, why's is so close to the ground?

Activity Score 108
Graphic Designer at graphic designer
nice gaijin's picture

not a bad idea, but weak execution. Lazy photochopping.

nice gaijin
Activity Score 815
iT-iS-i's picture

Can't tell whether this is stupid are genius...

Who turned the world upside down?

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

devkarthik's picture

major turn around campaign.

- kk

Activity Score 409
ricklongo's picture

Stupid, forced, and more stupid.

Activity Score 1244
indie's picture

I don't think is stupid, but intelligent... Forced... well, it's advertising: dramatize the point. The waiter turn down the chairs -costumers included-

Activity Score 516
Copywriter |


el d1eg0's picture


el d1eg0
Activity Score 588
Copywriter at Young & Rubicam, México
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