Lettuce

Campaign
Agency Network: 
Published/Aired: 
April 2008
UPMC:  Lettuce

Description

Print advertisement created by The Paradiso Group, United States for UPMC, within the category: Professional Services.

Caption

I wish my leaves wouldn't wilt and sag.

Advertising Agency: The Paradiso Group Pittsburgh, USA
Creative Director: Doug Romoff
Associate Creative Director: Ted Walzl
Art Directors: Zach Harvey
Copywriter: Zach Harvey
Photographer: Tom Gigliotti
Photo Retouching: Dave Bernhardt
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Inverted's picture

disgusting campaign and message... furthermore pretty lousy ads.

Inverted
Activity Score 193
Westerdals
totalcrap's picture

Pears don't have hips, and people don't have leaves. Probably should've taken one approach and stuck with it. Or maybe a different approach entirely...

totalcrap
Activity Score 34
Ohio ad agency
B2B's picture

That's a lot of copy to get through to make the ad a success (if it's worthy of a success title. Didn't read any of it. Stopped after the pineapple wanted smoother skin.)

B2B
Activity Score 104
Copywriter
Guest's picture

Horrible copy.

Guest
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