Uplight takes the art of illumination to the next level with unique European designs adapted to the American market. Our objective was to do the same thing with the brand’s communication. We set out to capture the attention of the general public, architects and interior designers by creating eye-catching ads. The ads honor the uniqueness of the products’ designs which literally seem to be from another planet. They are meant to spark creativity and imagination in those who are willing to break patterns and transform simple spaces into places of absolute contemplation. This is the brand’s first campaign and is now being used around the world.
Print advertisement created by El Autobus, United States for Uplight Group, within the category: House, Garden.