Fish, 3

Campaign
Agency Network: 
Published/Aired: 
April 2009
Upex:  Fish, 3

Description

When you run a small business, clients that turn out to be bad fish can kill your business. UPEX helps you avoid those 'fishes'.

Print advertisement created by Ronnestam.com, Sweden for Upex, within the category: Professional Services.

Caption

Credit reports & coaching for small businesses.

Advertising Agency: Ronnestam.com, Stockholm, Sweden
Creative Director: Johan Ronnestam
Art Director: Johan Ronnestam
Photographer: Andreas Lübeck
Other additional credits: PM - Caroline Karlström
Log in to post comments
Guest's picture

Is "bad fish" a Swedish business term that I just have never heard of?

Guest
Guest's picture

Ugly fish, bad client?

Guest
corndogfuneral's picture

Bad Fish indeed.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

no

Guest
Guest's picture

disbanded

Guest
Guest's picture

what's wrong with his shoulder???

Guest
Warwick Mr. Bean's picture

Hahaha!

Warwick Mr. Bean
Activity Score 8
Marketing Manager
Julian's picture

Why 3 bad fish?

Julian
Activity Score 40
Art Director at Senior Art director Ogilvy Moscow |

It's only advertising, nobody died.

EscolaElisava's picture

whats wrong with the fish's shadow?

EscolaElisava
Activity Score 106
zaion trades
Guest's picture

do they wanna say "catch the big fish"? hmm...

Guest
Guest's picture

very good aaaaaaaaaaaaaaa(h)rt direction

Guest
joel rodrigues's picture

he looks more like a fish than the fish itself

joel rodrigues
Activity Score 4
Graphic Designer at mumbai
Guest's picture

I'm swedish and it took me 4 people at the agency before deciphering this ad. That's not a good sign. And why, indeed, 3 ads?

Guest
Guest's picture

the edges of the man look 'off'. In addition, copy and logo and very difficult to see.

Guest
Guest's picture

What does Swedish have to do with anything. In Sweden the copy and the solution is different. And if you work at an agency and cannot deciphering this one you must be pretty...

Guest
Guest's picture

la peoor dirección de arte.... el hombro, la pierna, las sombras!!!!!!!!!!!!

Guest
kurtberengeiger's picture
kurtberengeiger
Activity Score 7357
Copywriter
bryan9's picture

It was already old in the 70s.

bryan9
Activity Score 110
Advertisement
Featured Content

Latest Collections

Advertisement